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Tencent Launches 2024 Weixin Brand Protection Platform Report Reinforcing Global Leadership in Digital IP Protection
Tencent today releases its annual Weixin Brand Protection Report, demonstrating continued progress in tackling counterfeiting and intellectual...
About this update from Tencent Holdings Ltd
[{"type":"text","content":"\n \n\t\t \n \n \n \n SAN DIEGO, May 19, 2025 /PRNewswire/ -- Tencent today releases its annual Weixin Brand Protection Report, demonstrating continued progress in tackling counterfeiting and intellectual property (IP) abuse. The report highlights how Weixin has strengthened its enforcement capabilities in 2024 through innovative solutions, proactive measures, and expanded collaboration with brand owners. These efforts have continued to reduce and make more difficult any misuse of Weixin by bad actors engaged in illicit activity, across both private and public-facing features.\nWeixin is a unique, multifaceted communication service that consists of private and public features like direct messaging, group chats, Official Accounts, and third-party Mini-Programs. Many of the world's leading brands collaborate with Weixin through its Brand Protection Platform (BPP). This demonstrates Weixin's dual value for brand protection and a powerful connection with consumers.\n \"We're proud of the progress Weixin has made this year in strengthening our tools, mobilizing our user communities, and expanding partnerships to tackle counterfeiting both online and offline,\" said Danny Marti, Head of Global Public Policy at Tencent. \"These efforts help brands connect with consumers more confidently, while advancing the authentic experiences that power the global digital economy.\"\nHighlights from the 2024 Report\n1. Building Trust Through Community-Driven Enforcement\nWeixin's industry-first crowdsourced reporting system of this scale continues to set new benchmarks for addressing counterfeit activity in private channels such as direct messages and group chats. In 2024, more than 98% of all takedown actions in private chats and 99.9% of takedowns in group chats originated from crowdsourced user submissions, demonstrating the power of community-led enforcement\n2. Proactive Protection at Scale\nWeixin has ramped up proactive measures in public-facing features. Tools like automatic keyword interception and strict account registration blocked thousands of suspicious activities daily. In 2024, Weixin proactively shut down more than 120,000 livestreaming rooms and removed more than 22,000 infringing short videos. These proactive measures by Weixin amounted to 3x more livestreaming rooms identified for punitive measures (rooms \"shu...