Business
Level Up with Weixin 2023: Maximising the Weixin Ecosystem to Protect Brands and Intellectual Property Rights
Weixin, one of the most widely used communications and social platform in China, hosted the "Level Up with Weixin 2023" event today in Singapore in...
About this update from Tencent Holdings Ltd
[{"type":"text","content":"\n \n SINGAPORE, May 15, 2023 /PRNewswire/ -- Weixin, one of the most widely used communications and social platform in China, hosted the \"Level Up with Weixin 2023\" event today in Singapore in conjunction with the upcoming INTA's 2023 Annual Meeting Live+. The event outlined Weixin's latest progress in trademarks and intellectual property (IP) protection, and showcased how this can be accomplished by maximising Weixin's ecosystem. \n \n \n Continue Reading\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n\n \n \n\n \n \n \n \n \n \n \n\n \n\n \n \n \n \n \n\n \n \n \n \n \n\n \n \n\n \n \n \n \n \n \n \n\n \n\n \n 2022 Enforcement Activity\n \n \n \n\n \n \n \n\n\n \n \n \n \n \n \n \n Hanson Huang, Director of the Weixin Legal Center and Head of the Brand Protection Platform at Tencent, set the tone with an insightful opening remark. He shared his insights on IP protection practices, emphasizing on the importance of integration, innovation and efficiency. Weixin's brand protection system seamlessly combines legal principles with product thinking, fostering deep collaboration among multiple stakeholders, to address the diverse and rapidly evolving landscape of the industry.\n \n \t At the event, Weixin introduced its Brand Protection Platform (BPP), which has been implemented as part of Weixin's ongoing efforts to combat infringement and strengthen enforcement on IP rights on Weixin, across key functions such as Channels, Official Accounts, and Mini Programs. The team showcased its mechanisms for detecting, deterring and dealing with instances of infringement on Weixin.\n \t Members of the Weixin Legal team shared the positive results achieved in safeguarding brand owners and provided a glimpse of future goals.Weixin's BPP has an innovative mechanism that empowers brand owners to track and verify potential counterfeiting and infringement activities reported by Weixin users. Upon receiving relevant evidence, Weixin takes decisive actions against the infringers.Since its launch in 2015, over 500 brand owners from 26 countries and regions have joined BPP and been actively utilizing the platform to enforce their rights. Continuously adapting its policies and guidelines, Weixin's BPP serves as an important bridge between brand owners and legal authorities, facilitating online and offline enforcement to deter trademark...