Business
Portfolio Company Update MicroSalt plc
Portfolio Company Update MicroSalt plc.
About this update from Tekcapital Plc
[{"type":"text","content":"\n\n\n31 July 2024\nTekcapital Plc\n(\"Tekcapital\", the \"Company\" or \"the Group\")\nMicroSalt® Portfolio Company Update\nLoblaws Supermarkets onboards MicroSalt® shakers\n& LeBeau Excel Appointed as Canadian Food Broker\n \nTekcapital Plc (AIM: TEK) the UK intellectual property investment group focused on creating valuable products that can improve people's lives, is delighted to announce that MicroSalt® plc (\"Microsalt\") a leading provider of full-flavour, natural salt with approximately 50% less sodium, has announced the expansion of its retail distribution with the new placement of saltshakers in Loblaws, one of Canada's oldest and largest supermarket retailers which operates over 2,400 stores across Canada.\n \nThis new distribution is for both the 2oz and 6oz saltshakers. The product is expected in stores in September/October 2024.\n \nMicroSalt has also announced it has retained LeBeau Excel sales and marketing brokerage, a leading food broker in the Canadian natural and organic industry, to support and further expand sales within the Canadian market.\n\nImage courtesy of MicroSalt plc\n \nRick Guiney, CEO of MicroSalt, said:\n\"We are extremely excited about the placement of MicroSalt® shakers in Loblaws. Loblaws is one of the largest supermarket chains in Canada and a prominent fixture in the Canadian food landscape. United Natural Foods will be the distribution partner to support the Loblaws placement. Additionally, we are enthusiastic to partner with LeBeau Excel to expand our business, across all customer channels in Canada.\"\n \nAbout Loblaws\nThe company is known for its innovative private label products such as No Name® and President's Choice®, which offer high-quality goods at competitive prices. In addition to groceries, Loblaw's parent company also own's Shoppers Drug Mart, offering pharmaceuticals and health services, further cementing its position as a comprehensive retail giant in Canada. To learn more about Loblaws please visit https://www.loblaws.ca/.\n \nAbout MicroSalt plc\nMicroSalt®, is the developer and manufacturer of a leading proprietary low-sodium salt called MicroSalt®. We are passionate about improving peoples' lives with better-for-you seasonings and snacks by providing the best low-sodium salt solution, based on the mechanical transformation of the...