Business
MicroSalt Partnership with Weijohn Farms Group
MicroSalt Partnership with Weijohn Farms Group.
About this update from Tekcapital Plc
[{"type":"text","content":"\n\n\nThis is a Reach announcement and the information contained is not considered to be material or to have a significant impact on management's expectations of the Company's performance. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.\n19 September 2023\nTekcapital Plc\n(\"Tekcapital\")\n \nMicroSalt® Launches Partnership with Weijohn Farms Group\nTo Provide its Full Flavor Low-Sodium Salt\n \nTekcapital Plc (AIM: TEK) the UK intellectual property investment group focused on creating valuable products that can improve people's lives, is pleased to announce that its portfolio company Microsalt Ltd (\"Microsalt\") has announced a partnership with Weijohn Farms Group, a multi-faceted organization that includes Sorbatto Fresh and Washington Organic Hazelnuts. Weijohn Farms Group will be using MicroSalt on its Sorbatto Fresh line of hazelnuts.\n\"The integration of MicroSalt into our salted product lines has been beneficial on multiple fronts. Not only does it offer our consumers a low-sodium yet flavorful option, but from an operational standpoint, MicroSalt has proven its ability to improve product adherence and general housekeeping,\" said Jeff Weijohn, owner of the Weijohn Farms Group.\n\nSorbatto Fresh hazelnuts. Photo courtesy https://www.sorbattofresh.com/\n \nRick Guiney, CEO of MicroSalt®, commented:\n\"We are very excited about our partnership with the Weijohn Farms Group and their Sorbatto Fresh brand. Excess sodium consumption is one of the leading contributors to hypertension and heart disease. Partnerships like this are the best way to provide consumers with great tasting, healthy products with less sodium.\"\nMarket Size\nThe North American hazelnut market was US$ 1.8 billion in 2022 and is projected to grow to US$ 3.2 billion by 2030 with a CAGR of 7.6%[1]. The expanding health benefits of eating hazelnuts are predicted to fuel substantial demand over the forecast period. Hazelnuts are regarded as a rich source of vitamins B, E, and K and are known for providing good l...