Business
Innovative Eyewear Launches New Titanium Styles
Innovative Eyewear Launches New Titanium Styles.
About this update from Tekcapital Plc
[{"type":"text","content":"\n \n \n \n ---\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n 2 March 2023\n \n \n \n \n \n \n \n \n \n Tekcapital Plc\n \n \n \n \n (\"Tekcapital\", the \"Company\" or the \"Group\")\n \n \n \n \n Innovative Eyewear, Inc. Launches New Titanium Styles of Lucyd Lyte® 2.0 \n \n \n \n \n \n \n \n \n Tekcapital Plc (AIM: TEK, OTCQB: TEKCF), the UK intellectual property investment group notes that Innovative Eyewear, Inc. (\"Innovative Eyewear\") (NASDAQ: LUCY; LUCYW), the developer and retailer of smart eyewear under the Lucyd®, Nautica® and Eddie Bauer® brands, announces today that five new styles of Lucyd Lyte 2.0 audio eyewear are now available. These new styles are an addition to the 10 styles of Lyte 2.0 introduced in early February. On top of including the major feature upgrades of the Lyte 2.0 such as 12 hours playback per charge, this collection update brings several new design aesthetics to the Lucyd Lyte 2.0 line and the smart eyewear market overall:\n \n \n \n \n \n Ø\n The Electra frame introduces the first smart eyewear with a two-tone titanium frontplate, bringing the category to a new height of luxurious finishes.\n \n \n Ø\n The Shimmer frame introduces the first smart eyewear on the US market in a rose gold titanium colour.\n \n \n Ø\n The Earthbound introduces the best-selling clubmaster style in a Bluetooth format, another first for the US smart eyewear market.\n \n \n Ø\n The Starlyte style is a key addition developed based on user demand for a cateye style designed for women.\n \n \n With the introduction of these frames, Lucyd Lyte 2.0 eyewear is now available in 15 distinct styles, the most of any smart eyewear on the US market since the company's Lyte 1.0 collection. The combination of two different temple lengths, seven styles designed specifically for women, and three styles designed for petite heads, truly open the typically adult male-oriented smart eyewear category to new demographics for the first time.\n \n \n \n \n \n \"With these five new styles of Lyte 2.0 smart eyewear, we are continuing to make the category more accessible than ever before, particularly to women and petite customers by giving them the sizing and styles they need,\" says Harrison Gross, CEO of Innovative Eyewear. \"A great pair of smartglasses is defined by three key factors: fashion, tech and suita...