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Strattec Accelerates Strategic Transformation with New Brand Identity
New Brand Reflects Evolving Systems-Level Capabilities in Vehicle Access Solutions MILWAUKEE--(BUSINESS WIRE)-- Strattec (Nasdaq: STRT), a global provider of
About this update from Strattec Security Corporation
[{"type":"text","content":"\nNew Brand Reflects Evolving Systems-Level Capabilities in Vehicle Access Solutions\n\n\n MILWAUKEE--(BUSINESS WIRE)--\nStrattec (Nasdaq: STRT), a global provider of highly engineered access solutions for the automotive and mobility industries, today announced a strategic brand revitalization that reflects the Company’s ongoing transformation into a system-level access partner for the leading global automotive OEMs.\n\n\nThe brand rejuvenation, including the launch of a redesigned website at www.strattec.com, marks another milestone in Strattec’s transformation journey. Since 2024, Strattec has demonstrated progress with strong operational and financial results achieved through a new business system, production modernization and margin improvement activities.\n\n\n\"Our new brand identity is a natural progression of our operational and strategic work,\" said Jennifer Slater, President and Chief Executive Officer of Strattec. “The invigorated Strattec brand reflects the excellent progress the team has made on our transformation. We continue to drive changes by reducing costs to be more competitive, investing in our engineering capabilities to be ahead of the curve and strengthening customer relationships by understanding their requirements. The new brand signifies our readiness to partner with OEMs at the systems integration level as vehicle access becomes increasingly intelligent and connected.”\n\n\nStrattec’s mission: \"We Engineer the Access Experience. Seamless. Secure. Safe\"\n\n\nThe new brand underscores Strattec's customer-centric mission to advance beyond a component supplier to a customer partner, providing comprehensive access solutions. These solutions bring simplistic, holistic integration across vehicles’ mechanical, electromechanical, and electronic architecture for a more unified system. To deliver an improved experience for its customers, Strattec is building stronger capabilities around engineering expertise, listening, responsiveness, reliability and flexibility. The new brand captures the emboldened philosophy and direction of the Company to be the most trusted, global leader in safe and secure access.\n\n\nSystematic Portfolio Approach: Permission, Motion, Hold\n\n\nThe revitalized brand provides a framework for Strattec's comprehensive access portfolio:\n\n\n\nPermission: Intelligent and secure vehicle ent...