Business
Ram Named Official Truck Partner of WWE, UFC and PBR
Ram announces a dynamic partnership with TKO Group Holdings (NYSE: TKO) that brings together WWE, a global leader in sports entertainment, UFC, the world's premier mixed martial arts organization, and PBR, the world's premier bull-riding organization. This collaboration unites three of the most electrifying sports and entertainment properties with the strength and durability of Ram trucks, creating unforgettable experiences for fans across the country.
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[{"type":"text","content":"AUBURN HILLS, Mich., Dec. 11, 2025 /PRNewswire/ -- Ram announces a dynamic partnership with TKO Group Holdings (NYSE: TKO) that brings together WWE, a global leader in sports entertainment, UFC, the world's premier mixed martial arts organization, and PBR, the world's premier bull-riding organization. This collaboration unites three of the most electrifying sports and entertainment properties with the strength and durability of Ram trucks, creating unforgettable experiences for fans across the country.","length":520,"tagName":"p"},{"type":"image","alt":"Ram Named Official Truck Partner of WWE, UFC, and PBR","displaySize":"","headline":null,"caption":"Ram Named Official Truck Partner of WWE, UFC, and PBR","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/62d3be620db6e8aecb3020d22dfe2ec1"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Wydvhxi34DPNrFPo397GHg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/62d3be620db6e8aecb3020d22dfe2ec1","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2843156/RAM_Truck_Partner_WWE_UFC_PBR.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With this agreement, Ram earns the distinction of becoming the first multi-year auto partner across WWE, UFC and PBR under TKO ownership. The groundbreaking partnership begins in January 2026, when Ram will be integrated within major live events and premier content across all three brands.","length":295,"tagName":"p"},{"type":"text","content":""I'm proud to announce that starting in 2026, Ram is becoming the official truck partner of UFC, PBR and WWE," said UFC President and CEO Dana White. "We are talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country. I love the direction Ram is headed in 2026, and I'm very happy to be in business with them."","length":428,"tagName":"p"},{"type":"text","content":""Ram is built for those who push for the last tenth, and that's exactly what WWE superstars and UFC and PBR athletes do every day," said Tim Kuniskis, head of American brands, SRT Performance, North America marketing and retail strategy at Stel...