Business
Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members
NEW YORK, January 29, 2026--Starbucks Coffee Company (Nasdaq: SBUX) today unveiled its reimagined Starbucks Rewards loyalty program, designed to deliver more meaningful value for its 35.5 million active members in the U.S. Building on the strength of its industry leading program, the updated Starbucks Rewards program will launch on March 10, introducing a new tiered structure with three levels – Green, Gold and Reserve – each offering new and exclusive benefits for members. As members engage mor
About this update from Starbucks Corporation
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