Press release
Starbucks Named Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA
As a Founding Partner of LA28, Starbucks and green apron partners (baristas) will support the fan and athlete-facing aspects of the LA28 Games, including the
About this update from Starbucks Corporation
[{"type":"text","content":"\nAs a Founding Partner of LA28, Starbucks and green apron partners (baristas) will support the fan and athlete-facing aspects of the LA28 Games, including the Olympic and Paralympic Village, competition venues, volunteer hubs and more.\n\n\nStarbucks will also support NBCUniversal’s multi-platform coverage of the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.\n\n\n SEATTLE & LOS ANGELES--(BUSINESS WIRE)--\nStarbucks (NASDAQ: SBUX) today announced it will be the Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA. As LA28 prepares to welcome athletes and fans from around the globe, Starbucks will be there to support moments of connection and community through unique coffeehouse activations featuring Starbucks arabica coffee handcrafted by green apron partners.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250916525465/en/Starbucks Named Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA\n“As the Official Coffee Partner of the LA28 Games and Team USA, we are brewing more than great coffee - we are championing a global celebration. Core to our mission is a commitment to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time. Starbucks is proud to bring connection, culture, community and incredible coffee – to the world stage,” said Tressie Lieberman, evp and global chief brand officer of Starbucks Coffee Company.\n\n\nAs the Official Coffee Partner of LA28 and Team USA, Starbucks will be a part of numerous aspects of the Games in the U.S. In the Olympic and Paralympic Village, Starbucks plans to provide a specially designed coffeehouse to foster moments of connection and community, serving Starbucks coffee crafted by expert green apron partners to the thousands of athletes participating.\n\n\nStarbucks will also extend the cafe experience at competition venues, volunteer hubs, and many other places—serving coffee to Olympic and Paralympic athletes, fans and spectators.\n\n\n“This is our chance to co-create a Games that will resonate for generations to come, and welcoming Starbucks to the LA28 and Team USA family marks the coming together of a world-class brand and a globally embraced event, with a shared commitment to shaping culture and community,” ...