Business
Tractor Beverage Company Makes Retail Debut With Haymaker, Exclusively At Sprouts Farmers Market
Tractor Beverage Company, the farmer-founded, employee-owned brand behind the first and only USDA certified organic beverages served at scale in U.S. foodservice, today announces its first retail product: Haymaker, a USDA certified organic, apple cider vinegar-based sparkling tonic inspired by the original farmer's drink. Beginning January 2026, Sprouts Farmers Market will launch Haymaker exclusively nationwide, marking Tractor's entry into retail and extending the momentum of one of foodservice
About this update from Sprouts Farmers Market, Inc.
[{"type":"text","content":"One of foodservice's fastest-growing beverage brands enters grocery with a modern take on a centuries-old farmer's tonic","length":128,"tagName":"p"},{"type":"text","content":"DENVER, Nov. 21, 2025 /PRNewswire/ -- Tractor Beverage Company, the farmer-founded, employee-owned brand behind the first and only USDA certified organic beverages served at scale in U.S. foodservice, today announces its first retail product: Haymaker, a USDA certified organic, apple cider vinegar-based sparkling tonic inspired by the original farmer's drink. Beginning January 2026, Sprouts Farmers Market will launch Haymaker exclusively nationwide, marking Tractor's entry into retail and extending the momentum of one of foodservice's fastest-growing brands.","length":581,"tagName":"p"},{"type":"image","alt":"Tractor Beverage Company's Haymaker revives a centuries-old farmer's tonic traditionally made with apple cider vinegar, ginger, and citrus - a drink created to refresh and sustain long days in the field. Tractor's modern interpretation brings that heritage forward with four bright, bold flavors: Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango - each made with a full tablespoon of apple cider vinegar and only five grams of sugar.","displaySize":"","headline":null,"caption":"Tractor Beverage Company's Haymaker revives a centuries-old farmer's tonic traditionally made with apple cider vinegar, ginger, and citrus - a drink created to refresh and sustain long days in the field. Tractor's modern interpretation brings that heritage forward with four bright, bold flavors: Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango - each made with a full tablespoon of apple cider vinegar and only five grams of sugar.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/957bba0b81d26608257caf60d9c4624a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Yy.X5XMh38sHSzzeADn.Rw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/957bba0b81d26608257caf60d9c4624a","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2829164/image_2.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Tractor's growth has always been driven by doing things our wa...