Business
RHINESTONE SIGNS STATEWIDE DISTRIBUTION DEAL WITH HENSLEY BEVERAGE COMPANY
Rhinestone, the Arizona-born alcohol-free beer brand built for both drinkers and non-drinkers alike, today announced a full statewide distribution partnership with Hensley Beverage Company, one of Arizona's most respected and established beverage wholesalers. The agreement brings Rhinestone's portfolio of alcohol-free brews to on- and off-premise accounts across Arizona.
About this update from Sprouts Farmers Market, Inc.
[{"type":"text","content":"Arizona's Premier Beverage Wholesaler Expands Portfolio with Western-Inspired Alcohol-Free Beer Brand Following Strong Early Momentum","length":143,"tagName":"p","attribs":{}},{"type":"text","content":"SCOTTSDALE, Ariz., Jan. 7, 2026 /PRNewswire/ -- Rhinestone, the Arizona-born alcohol-free beer brand built for both drinkers and non-drinkers alike, today announced a full statewide distribution partnership with Hensley Beverage Company, one of Arizona's most respected and established beverage wholesalers. The agreement brings Rhinestone's portfolio of alcohol-free brews to on- and off-premise accounts across Arizona.","length":429,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Rhinestone)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Rhinestone)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":382,"url":"https://media.zenfs.com/en/prnewswire.com/9d14a3a44cd8fd68eb8ffc6b734f1b45"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/FFl3ebhFJ_O68Riptzq4BA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTY3MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9d14a3a44cd8fd68eb8ffc6b734f1b45","width":400,"height":382}},"href":"https://mma.prnewswire.com/media/2839137/Rhinestone_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Founded in July 2025, Rhinestone has quickly carved out its own lane in the non-alcoholic category with four extra-light, crushable styles – Original, Mexican Lime, Blood Orange, and Desert Grapefruit – available in six-packs and variety packs. The Hensley partnership comes on the heels of Rhinestone's January rollout into 47 Sprouts Farmers Market locations statewide, marking a major acceleration in retail and on-premise availability.","length":443,"tagName":"p"},{"type":"text","content":""We're unapologetically local, so having a partner with deep Arizona roots was extremely important," said Dustin Johnson, Rhinestone founder and Arizona native. "We launched just months ago with a very clear point of view, and a partnership with Hensley this early on validates that there's real demand for a homegrown non-alcoholic beer with grit and swagger. Arizona is our backyard, and there's no better partner than Hensley to help us scale statewide."","length":489,"tagName":"p"},{"type":"text","content":"Hen...