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Sports.com Streams First Live Event with Super League Kerala
Anticipated to Reach Millions of Viewers Worldwide including in the US Market A Media Snippet accompanying this announcement is available by clicking on this
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[{"type":"text","content":"Anticipated to Reach Millions of Viewers Worldwide including in the US Market\n A Media Snippet accompanying this announcement is available by clicking on this link. KOZHIKODE, India, Oct. 01, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced the successful launch of its first-ever live streaming event on Sports.com with the highly anticipated SuperLeague Kerala (“SLK”). The partnership allows SLK to reach millions of football fans across India and worldwide, underscoring Sports.com’s rapid global expansion. Majed Al-Sorour, President of Sports.com (former Managing Director of LIV Golf, Director of Newcastle United Football Club, and CEO of Golf Saudi), said: “This first live football stream is a defining moment for Sports.com. India represents one of the most dynamic growth markets in world football, but equally, I am excited about what lies ahead for us in Saudi Arabia and across the MENA region. The Kingdom has already proven itself as a global hub for sport, from football to boxing to golf, and Sports.com intends to play a major role in that journey. Just as DAZN has become a leader in Europe, our ambition is to build Sports.com into the go-to destination for fans across the Middle East and beyond.” As SLK’s exclusive streaming broadcast partner, SEGG Media joins forces with Sony India’s TEN 2, the official linear broadcast partner, to bring fans closer to the action throughout the tournament. Last season, SLK had a reach of more than 131 million viewers across the 33-match season. Sponsorship revenue comes from several local brands including Amul, Eastern, Data News, Peekay Steels, Nivea, and Miralda. The season’s opening match will be attended by SEGG Media Director and Director of Sports.com Acquisitions, Marc Bircham, who will join Kerala Super League’s key sponsors at the launch. Existing sponsorship agreements are projected to generate more than $2 million in revenue for SEGG Media starting in Q4 2025, highlighting the tournament’s strong commercial momentum. The first game of the tournament is on Thursday 2nd October with an electric opening two-hour ceremony starting at 17:45 Indian Standard Time, before kickoff at 19:45. Half time entertainment is performed by renowned and prominent Rapper Ve...
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