Sports.com Announces Strategic Collaboration With Ant Middleton

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[{"type":"text","content":"Nook to Rebrand as Sports.com\nAUSTIN, Texas, Oct. 03, 2023 (GLOBE NEWSWIRE) -- Sports.com, Inc., a wholly-owned subsidiary of Lottery.com, Inc. (NASDAQ:LTRY; LTRYW), announces a commercial collaboration with Ant Middleton, the esteemed adventurer, ex-Elite Special Forces Commander, TV personality, motivational speaker, and bestselling author. As part of this collaboration, Mr. Middleton will locate his businesses at Nook, the sports incubator located in the Dubai Free Zone. This partnership signifies Sports.com’s commitment to fostering innovation and excellence within the sports and wellness sector. Middleton will offer exclusive access and content to his future projects and will serve as a brand ambassador and mentor at Nook, which will be rebranded as Sports.com after the closing of its acquisition by Lottery.com. Among his many achievements, Middleton has enjoyed unparalleled success in conquering some of the world's most formidable peaks, including K2 and Mount Everest and he proudly serves as a Brand Ambassador for GARMIN LTD., the global leader in products engineered for life on the outside. Nook, renowned for its pioneering co-working concept in Dubai, holds 200 trade licenses catering to individuals and companies in the sports, health, and wellness sectors who are looking to gain access to the Dubai and broader Middle Eastern region. Located within the One JLT building in Jumeirah Lake Towers, Dubai, Nook serves as an incubator for sports and wellness professionals to create and build their businesses. Nook was designed to provide support to professionals in the sports, fitness, and wellness sectors. With an exclusive partnership with the Dubai Multi-Commodities Centre (DMCC), Nook offers an array of services, including business setup support, insurance, VAT registration, and networking opportunities for entrepreneurs. Middleton has recently embarked on a wellness business venture to create extreme adventure camps and luxury wellness destinations across the UAE and beyond. Offering unique team-building tasks and specialist training for an elite ‘one of a kind’ experience. These experiences promise to combine adventure, relaxation, personal growth and self-empowerment. Middleton’s captivating stage presence and raw authenticity have led to sold-out national and international live tours, including in Australia and New Ze...

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