SEGG Media to Acquire Racing Women

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[{"type":"text","content":"Investing in Women's Sports: A Key Growth Strategy\nLONDON, Sept. 24, 2025 (GLOBE NEWSWIRE) -- SEGG Media (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the \"Company\"), a global leader in sports, entertainment, and gaming, today confirmed that Sports.com Media Group Ltd (“Sports.com Media”) has signed a Letter of Intent (“LOI”) to invest in women's sports by acquiring all the assets of Racing Women Limited (\"Racing Women\"), the pioneering initiative dedicated to creating opportunities for female drivers in motorsport. Under the LOI, Sports.com Media will become the rights holder to Racing Women and acquire a 51% controlling stake in a newly created entity that holds all the assets of Racing Women at a $1 million valuation, with options to expand to full ownership. The acquisition includes Racing Women’s intellectual property, and global rights, establishing the initiative as a core asset within SEGG Media’s motorsport expansion strategy. With a growing fandom, record viewership, higher bids for media rights, increasing sponsorship spend, growing attendance at live women sporting events and geographic expansion, women's sports is primed for hypergrowth. A March 8, 2025, Forbes article titled “Women’s Sports Growth is a Win for Investors, Brands and the Planet” states that a recent survey showed that women’s sport sponsorship is growing 50% faster than men’s major leagues and that 86% of sponsors say that their investment met or exceeded their expectations. The article also cites a study by S&P Global which reported that in Australia, every A$1 invested by a corporate sponsor into the visibility of women’s elite sport leads to over A$7 of customer value for the organization.1 “This acquisition underlines our confidence in the Racing Women platform and the extraordinary talent it is cultivating,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “By bringing Racing Women into the SEGG family, we are not only securing shareholder value but also positioning the Sports.com brand at the forefront of women’s motorsport worldwide.” The decision to acquire Racing Women follows a landmark weekend at Donington Park, where the inaugural Sports.com Nations Trophy showcased the strength, determination, and potential of eight Racing Women competitors from seven nations. Austria’s Jorden Dolischka emerged as the first Nations Troph...

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