SEGG Media Signs Global Partnership With Super League Kerala — Launching Sports.com App’s First Live Football Rights in Asia

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[{"type":"text","content":" A Media Snippet accompanying this announcement is available in this link. DUBAI, United Arab Emirates, July 17, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced its first official football league partnership in the Indian subcontinent through a five-year commercial agreement with the Super League Kerala (“SLK”), valued at more than $11.6 million. The signing ceremony took place today at the offices of Nook Holdings in One JLT, Dubai, marking the first live football rights acquisition for the Company’s flagship Sports.com super app. The agreement establishes SEGG Media and Sports.com as the exclusive global commercial and broadcast partner for SLK, encompassing: Exclusive international streaming rights across all territories;Integrated gaming and fan engagement products;Global sponsorship and brand activation rights; andDistribution focus across the Indian subcontinent and MENA, especially targeting the vast Keralite diaspora in the Middle East, North America, and Europe Season 1 of the Super League Kerala drew nearly 13 million viewers, with Season 2 aiming for a 25% increase in audience reach through Sports.com’s streaming platform and targeted media activation strategy. The Company plans to monetize the deal through a combination of subscription, advertising, and licensing revenue, with rollout beginning immediately ahead of the upcoming season. “This is more than a sports rights deal — it’s a powerful validation of the Sports.com strategy,” said Matthew McGahan, CEO and President of SEGG Media. “To enter the Indian market through Kerala — a state with an electrifying football culture and millions of global fans — gives us a high-growth, cash-yielding product to launch the Sports.com super app with force.” Attending today’s ceremonial signing at Nook One JLT in Dubai were: Matthew McGahan, CEO & President of SEGG MediaMarc Bircham, Director of SEGG Media and Head of Acquisitions at Sports.com, a division of SEGG MediaTim Scoffham, CEO of Sports.com Media and Lottery.com InternationalMathew Joseph, Director & CEO, Super League KeralaFiroz Meeran, Director, Super League KeralaPaul Roy, CEO of GXR “Today marks a milestone,” said Marc Bircham. “It’s the first o...

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