SEGG Media and Veloce Group Accelerate Global Motorsport Strategy Across NASCAR, IndyCar and Beyond

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[{"type":"text","content":" A Media Snippet accompanying this announcement is available by clicking on this link. FORT WORTH, Texas, Aug. 25, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a global leader in sports, entertainment, and gaming, announces Sports.com's recent motorsport activities. With its diverse, global audience, motorsport is a cornerstone of the Company’s strategy for its Sports.com brand. Motorsport is a highly fragmented global market with multiple racing series appealing to distinct regional and global fan bases. The Sports.com platform is being designed to offer these distinct audiences a singular location to consume content covering the diverse disciplines under the motorsport umbrella. With the motorsport market expected to grow by more than USD $10 billion by 2029 according to a report issued by Technavio, SEGG Media is poised to bring audiences together and fans closer to the action they love. Daytona: SEGG Media and Veloce Group in NASCAR TalksAt Daytona International Speedway, SEGG Media Chairman Matthew McGahan and Sporting Director Marc Bircham, together with Dan Bailey, CEO of Veloce Esports Group Ltd. (“Veloce”) met with senior NASCAR executives for strategic discussions.The talks explored: Bespoke content rights to scale digital fan engagement globally.Sponsorship frameworks and investment pathways for major international brand partners.Leveraging Veloce’s digital reach and the Sports.com app to expand NASCAR’s footprint through short-form and behind-the-scenes content, targeting younger audiences and strengthening global fan engagement. NASCAR, the premier motorsport property in the U.S., represents a huge opportunity for SEGG Media to align its digital-first strategy with one of the most passionate fan bases in the world. Nashville IndyCar Finale: Elite Driver Program and 2026 PlanningThe Borchetta Bourbon Music City Grand Prix in Nashville (August 31, FOX/Sky Sports) will mark the conclusion of the 2025 IndyCar season. SEGG Media’s executive leadership — Chairman & CEO Matthew McGahan, Company Directors Marc Bircham and Warren Macal, and COO Gregory Potts will be in attendance. Beyond the on-track action, management will hold close-out discussions with driver representatives and outline plans for SEGG Media’s new Sports.com Elite Driver Program encompassing Formula...

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