Business
Sportradar Completes IMG Arena Integration, Focuses On Growth And Innovation
By Meg Flippin, Benzinga DETROIT, MICHIGAN - February 18, 2026 (NEWMEDIAWIRE) - Sportradar AG (NASDAQ: SRAD), the company aiming to revolutionize sport fandom
About this update from Sportradar Group Ag
[{"type":"text","content":"By Meg Flippin, Benzinga\nDETROIT, MICHIGAN - February 18, 2026 (NEWMEDIAWIRE) - Sportradar AG (NASDAQ: SRAD), the company aiming to revolutionize sport fandom and betting by melding technology and cutting-edge analytics, has largely completed the integration of the rights it acquired from IMG ARENA last November. \n The deal enabled the Switzerland-based sports technology company to take over a broad base of new official data rights from a single point of sale that would have been more expensive to acquire piecemeal.\n\"The acquisition delivered us the rights to some of the most famous properties in world sport, as well as a broad portfolio of lower-tier content,\" said Sportradar's Chief Commercial Officer Ed Blonk. \"It also takes us into sports like golf and mixed martial arts [MMA] that we had not previously covered, facilitating the expansion of our innovations into new areas.\"\nTaking Sports And Entertainment To The Next Level \nThe deal, which gave Sportradar 30,000 new streams and grew the company's portfolio of events, is expected to enhance its content distribution, fuel more innovation and expand products across new sports and leagues, reported the company. Sportradar now has official coverage of Roland Garros, Wimbledon and the U.S. Open tennis Grand Slams, as well as MLS soccer in the U.S. - a FIFA World Cup co-host nation - and EuroLeague Basketball.\nSportradar said the deal, which was also cash positive for the company, resulted in Endeavor Group Holdings Inc. and OB Global Holdings LLC. providing a financial consideration to Sportradar, along with cash prepayments to certain sports rightsholders. With the integration of IMG Arena's rights into Sportradar's tech stack largely complete, the company can now turn to generating revenue from it, which it said will be accretive to its bottom line. \nConverting the acquisition into material new revenue is being driven by the co-option of the IMG ARENA rights into Sportradar's existing tech stack, which delivers more ways to monetize its content. The new content will be made available to the company's larger distribution network of clients, while also offering upsell opportunities to those existing Sportradar clients who already took the IMGA feeds.\nWhat's more, following competitor Genius Sports' diversification through its announced $1.2 billion acquisition of digit...