Business
Southern Concepts Restaurant Group Names WickedThink Marketing as New Advertising Agency
Southern Concepts Restaurant Group Names WickedThink Marketing as New Advertising Agency.
About this update from Southern Concepts Restaurant Group, Inc.
[{"type":"text","content":"\n\n COLORADO SPRINGS, Colo., Aug. 16, 2016 (GLOBE NEWSWIRE) -- Southern Concepts Restaurant Group, Inc. (OTCQB:RIBS), operator of Southern Hospitality Restaurant and Bar, and innovator of the fast casual barbecue concept, Carve Barbecue, has named WickedThink Marketing of Colorado Springs as its new advertising and marketing agency.\n “Our goal is to grow our business through continuous improvement across the board – and aggressive marketing programs and strategies are part of that process,” said Jim Fenlason, the CEO of the group. “WickedThink has excellent capabilities in traditional media, new media, and social media marketing, and we believe those capabilities will help us attract more customers and grow sales and profits.” WickedThink is based in Colorado Springs and has a strong track record of success on behalf of its clients. The group has considerable experience in business-to-consumer marketing and a solid background in hospitality marketing. In addition, their CEO and CCO, Kim Shugart, was one of the founders of the San Francisco-based marketing agency, Clear Ink, that served such clients as AT&T, Wells Fargo, SalesForce.com, Oracle, Jelly Belly, Oral-B, and many others. “We are very excited to work with the people of Southern Concepts to help grow their business and their brand,” said Shugart. “They have a great business and we’re looking forward to bringing more guests to the restaurants to experience the many wonderful offerings of Southern Concepts.” WickedThink was formed in 2014 with the goal of combining traditional advertising with new media strategies to create more cohesive communications programs for their clients.   “We believe that a comprehensive approach, provided by a single agency, is better than a fragmented program run by different companies,” said Kyle Fisk, president of WickedThink. “What we do brings an integration of strategy and communications executions that makes for more effective customer attraction and interaction.” Fenlason was recently appointed to the position of CEO of Southern Concepts. His background includes being in C-level business management, directorships, and entrepreneurial ventures ranging from Hospitality, Banking, Auto, Construction, Retail, and Manufacturing with an emphasis ...