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SoFi Partners with Venus Williams and Cameron Brink to Launch the ‘Give Her Credit’ Campaign in Honor of the 50th Anniversary of the Equal Credit Opportunity Act
SoFi to Award a Total of $500,000 to 50 People Working to Improve Women’s Financial Independence and Inspire All to Achieve Their Financial Ambitions SAN
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[{"type":"text","content":"\nSoFi to Award a Total of $500,000 to 50 People Working to Improve Women’s Financial Independence and Inspire All to Achieve Their Financial Ambitions\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nIn honor of the 50th anniversary of the Equal Credit Opportunity Act (ECOA), SoFi (NASDAQ: SOFI), the one-stop shop for digital personal financial services, has teamed up with tennis champion, entrepreneur and author Venus Williams and Los Angeles Sparks forward Cameron Brink to launch the Give Her Credit campaign. With this national initiative, SoFi will begin accepting submissions to award $500,000 to 50 people (each receiving $10,000) to help further advance women’s financial independence and help inspire their financial ambitions.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241015124751/en/SoFi Partners with Venus Williams and Cameron Brink to Launch the ‘Give Her Credit’ Campaign in Honor of the 50th Anniversary of the Equal Credit Opportunity Act. (Photo: Business Wire)\nBefore the ECOA, banks could restrict women from getting loans, credit cards, as well as access to other credit based financial products without a male co-signer. But today, thanks in large part to this law, 90% of women either manage or share household financial decisions with their partner,1 and single women own more homes than single men.2 SoFi, along with Venus Williams and Cameron Brink, will commemorate the accomplishments made in women’s financial independence since the passage of the ECOA and recognize how much work is left to achieve true financial equality.\n\nWhen this groundbreaking law was signed on October 28, 1974 and eventually expanded to other historically marginalized groups, it dramatically reshaped people’s financial autonomy, making it illegal to deny credit mainly based on gender, marital status, or race. The ECOA prevented financial institutions from discriminating against over half of the U.S. population, effectively opening the door for more women to take control of their personal finances and pursue their ambitions with newfound financial independence.\n\n“At an early age, I had clear ambitions and drive to be the best, with the discipline and determination to win, but soon learned of the inequalities and imbalances I would have to face to succeed,” said Venus Williams, who will...