Business
SoFi Named the Official Banking Partner of the NBA, NBA G League, NBA 2K League and USA Basketball
– SoFi Becomes Multi-Year Entitlement Partner of SoFi NBA Play-In Tournament – – SoFi Partners with Five-Time NBA All-Star Jayson Tatum to Establish $1M
About this update from Sofi Technologies, Inc.
[{"type":"text","content":"\n– SoFi Becomes Multi-Year Entitlement Partner of SoFi NBA Play-In Tournament –\n\n\n– SoFi Partners with Five-Time NBA All-Star Jayson Tatum to Establish $1M Generational Wealth Fund to Expand Financial Literacy, Close Wealth Gap –\n\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nThe National Basketball Association (NBA) and SoFi today jointly announced a multi-year partnership making SoFi the official banking partner of the NBA, NBA G League, NBA 2K League and USA Basketball. SoFi, the bank and personal finance company, will also be the official entitlement partner of the SoFi NBA Play-In Tournament.\n\n\nSoFi is also partnering with five-time NBA All-Star Jayson Tatum to establish the SoFi Generational Wealth Fund, into which SoFi is donating $1 million to promote financial literacy and create family-sustaining wealth for years to come.\n\n\nThe SoFi NBA Play-In Tournament, which will take place April 16-19, will see the teams that finish the regular season with the seventh to tenth-highest winning percentages in each conference compete for a spot in the NBA Playoffs presented by Google Pixel. As part of the collaboration, a co-branded SoFi NBA Play-In Tournament logo will be utilized as the official tournament logo, which will be promoted throughout the NBA season, during each tournament game, across the NBA’s global social media community and through in-arena signage.\n\n\n“SoFi is proud to partner with the NBA to cement our brand as a trusted household name through the league's vast reach. As the next generation of banking, we believe we can help millions of NBA fans nationwide achieve their financial goals and get their money right,” said Anthony Noto, CEO of SoFi. “We’re excited to work with Jayson Tatum on the new SoFi Generational Wealth Fund, through which we’re donating $1 million, taking action together on the need for more widespread access to financial education resources and closing the generational wealth gap in America, where nearly 60% don’t feel like they can become financially secure.”\n\n\n\"SoFi’s innovation in the financial services space and commitment to providing accessible resources to enhance financial literacy aligns with our efforts to make a lasting impact in the communities where we operate,” said Kerry Tatlock, NBA Executive Vice President of Global Marketing Partnerships and Media. “We're proud to have...