Business
SoFi Named Presenting Partner of the Country Music Association’s CMA Fest
Multi-year partnership offers SoFi Plus members exclusive access and premium benefits enhancing the fan experience SAN FRANCISCO--(BUSINESS WIRE)-- SoFi
About this update from Sofi Technologies, Inc.
[{"type":"text","content":"\nMulti-year partnership offers SoFi Plus members exclusive access and premium benefits enhancing the fan experience\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nSoFi Technologies, Inc. (NASDAQ: SOFI), has announced a multi-year partnership as the official bank and first presenting sponsor of the Country Music Association’s CMA Fest, the world’s largest and longest-running country music festival. This marks SoFi’s first music partnership, embracing the genre’s surging popularity.1\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250326956689/en/CMA Fest Presented by SoFi Official Logo\nCMA Fest presented by SoFi will celebrate its 52nd year in Nashville, Tennessee from June 5-8, 2025. This year, SoFi is enhancing the fan experience for SoFi Plus members. They’ll enjoy exclusive perks, including access to a members-only lounge, presale ticket access to single-night CMA Fest tickets, the VIP Riverfront Retreat experience, and early access to presale tickets for CMA Fest 2026. SoFi debit and credit cardholders can also enjoy 25% cash back rewards on eligible food, drinks, and official merchandise up to $200.\n\n“We're thrilled to partner with CMA and bring to life SoFi's mission of helping people achieve financial independence to realize their ambitions. CMA has a rich legacy of bringing artists and fans together and championing the next generation of country music, making it an incredible platform to introduce more people to SoFi as the next generation of banking and financial services,” said Lauren Stafford Webb, CMO at SoFi. “Our partnership will create an unforgettable experience for new and existing SoFi members both live and over broadcast, as we celebrate and reward fans nationwide. Together, we hope to create something that inspires, connects, and encourages people to achieve their ambitions.”\n\n“SoFi’s commitment to empowering its members at every stage of life aligns naturally with CMA’s mission to support and elevate the Country Music community. As we welcome SoFi to CMA Fest in this new capacity, we look forward to working together to enhance the fan experience while celebrating the connections that make Country Music so special,” said Sarah Trahern, CEO at the Country Music Association. “Country Music has a unique way of bringing people together across generations,...