Business
SoFi Announces Multi-Year Partnership with Los Angeles Chargers Quarterback Justin Herbert
Herbert, on joint mission with SoFi to help fans get their money right, breaks up with bad banking and moves on with SoFi SAN FRANCISCO--(BUSINESS WIRE)--
About this update from Sofi Technologies, Inc.
[{"type":"text","content":"\nHerbert, on joint mission with SoFi to help fans get their money right, breaks up with bad banking and moves on with SoFi\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nSoFi (NASDAQ: SOFI), the digital personal finance company, today announced a three-year partnership with Los Angeles Chargers Quarterback Justin Herbert. Herbert will also receive equity stake and appears in SoFi’s new brand campaign and television spot, where he breaks up with bad banking and moves on with SoFi.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220907005503/en/\nAfter a successful launch earlier this year, which saw SoFi become the top-searched brand during Super Bowl LVI, SoFi’s ‘Break Up With Bad Banking’ campaign will evolve this upcoming football season to feature Herbert, a first for the brand. Throughout the partnership, SoFi and Herbert will continue to help fans fulfill SoFi’s mission of helping people reach financial independence to realize their ambitions.\n\n“Given our shared values and the fact that I am already a SoFi member, I’m thrilled to partner with SoFi in an official capacity to help guide myself and others to financial success,” said Herbert. “In order to set myself up for success - both on and off the field - it’s critical to build and maintain great relationships, especially when it comes to my finances. It’s great to have found a partner in SoFi and I look forward to all that’s to come.”\n\n“For those who feel like their financial priorities and their bank play for different teams, our latest brand campaign is encouraging our members to get off the sidelines and take action toward their financial goals. We’re excited to evolve our ‘Break Up With Bad Banking’ campaign and continue to help members get out of unfulfilling banking relationships and move on with SoFi,” said Lauren Stafford Webb, Chief Marketing Officer, SoFi. “Justin Herbert is the perfect partner to bring this initiative to life because he understands the importance firsthand of taking charge of your financial future. We look forward to this partnership with Justin that will allow us to help more fans continue to get their money right for years to come.”\n\nTo complement the campaign, there will be a weekly giveaway and an epic grand prize of $50,000, along with the ultimate game day experience at SoFi Stad...