Business
Rocksbox Expands Boutique Jewelry Concept
Rocksbox, the jewelry retailer known for redefining the way customers shop for accessories, is expanding its footprint by opening brick-and-mortar stores throughout the country, starting with New York City and the San Francisco Bay Area. The new jewelry destinations are designed to bring community, discovery, and style to fashion-forward markets.
About this update from Signet Jewelers Limited
[{"type":"text","content":"The popular jewelry destination is home now to locations in New York City and the San Francisco Bay area","length":104,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, June 26, 2025 /PRNewswire/ -- Rocksbox, the jewelry retailer known for redefining the way customers shop for accessories, is expanding its footprint by opening brick-and-mortar stores throughout the country, starting with New York City and the San Francisco Bay Area. The new jewelry destinations are designed to bring community, discovery, and style to fashion-forward markets.","length":393,"tagName":"p"},{"type":"image","alt":"Rocksbox SoHo Store NYC","displaySize":"","headline":null,"caption":"Rocksbox SoHo Store NYC","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/e279232fb9f4b6be28e61f7ba0d8e72e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/r4Rgh_GwRVpAbWzwtrM2pg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/e279232fb9f4b6be28e61f7ba0d8e72e","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2719932/RocksboxSoHo_1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Rocksbox's curated multi-brand assortment and boutique-like environment are resonating across our target audience of fashion loving self-purchasers, and with the growth currently being driven by this segment of the market, retail is a very exciting opportunity for us as a brand," stated Allison Vigil, Rocksbox President","length":336,"tagName":"p"},{"type":"text","content":"Born as a subscription brand and now part of the Signet Jewelers portfolio, Rocksbox made its name through a unique try-on subscription service. Today, it has evolved into an omnichannel destination where shoppers can experience jewelry brand favorites up close. The assortment includes fashion, demi-fine, fine, and lab-created diamond jewelry, with 18 curated brands under one roof. This includes in-house lines Rocksbox and Rocksbox Redefined, plus Kendra Scott, Kate Spade, Ana Luisa, Luv AJ, and more, offering a wide variety of styles at accessible price points, most under $300.","length":585,"tagName":"p"},{"type":"text","content":"The Rocksbox boutiques are designed to encourage experimentation and self-expression. Wit...