Business
Southern Home Services Leading AI Adoption in the Trades By Harnessing the Power of ServiceTitan to Unlock Automation and Fuel Growth
Southern Becomes the First Enterprise-Scale Customer to Adopt ServiceTitan’s Max Program, Providing End-to-End Automation With the Full Suite of
About this update from Servicetitan, Inc.
[{"type":"text","content":"Southern Becomes the First Enterprise-Scale Customer to Adopt ServiceTitan’s Max Program, Providing End-to-End Automation With the Full Suite of ServiceTitan’s Pro Products\nLOS ANGELES, Jan. 13, 2026 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that Southern Home Services, a leading residential trade service consolidator, has become the first enterprise-size business to adopt ServiceTitan’s Max Program. This strategic move marks a significant milestone in the trades industry’s digital transformation, as Southern Home Services shifts its operational strategy toward an end-to-end automation model powered by ServiceTitan’s full suite of native AI solutions. “The customer momentum we’re seeing to adopt transformational outcomes powered by AI is undeniable, and Southern Home Services is leading the charge,” said Vahe Kuzoyan, President and Co-Founder of ServiceTitan. “ServiceTitan is democratizing the technology required for this defining moment in the trades by offering the most advanced AI software in the industry, while ensuring it works frictionlessly across every single workflow.” While many contractors use disconnected point solutions, Southern Home Services is leading a strategic shift toward native AI orchestration. With the ServiceTitan Max program, Southern Home Services is embedding AI technology purpose-built for the trades across its entire business lifecycle. From demand generation and customer intake to intelligent dispatching and job execution, the Max Program is designed to ensure all of ServiceTitan’s Pro Products are working together in one seamless and automated process. “For Southern, AI is not about chasing shiny, new trends. It is about building a smarter, more scalable business that supports our teams and raises the bar for our customers,” said Bryan Benak, CEO of Southern Home Services. “AI is a driving pillar of our growth strategy, and embedding it into our operations allows our technicians, CSRs, and business leaders to work more efficiently, make better decisions, and focus on what matters most: delivering a reliable, high-quality experience to every homeowner. ServiceTitan’s Max Program helps reduce manual friction points and gives our team the tools they need to perform at their best, every day.” Southern Home Services, which operates do...