Business
Privacy Watchdog Ensures SCI Adheres to Digital Advertising Privacy Best Practices in Compliance Review
BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with Service Corporation International (SCI) to update its consumer notice practices to bring its websites into compliance with the Digital Advertising Alliance (DAA) Self-Regulatory Principles for interest-based advertising (IBA).McLean, VA, April 22, 2026 (GLOBE NEWSWIRE) -- BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with Service Corporation International (SCI) to update its con
About this update from Service Corporation International
[{"type":"text","content":"BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with Service Corporation International (SCI) to update its consumer notice practices to bring its websites into compliance with the Digital Advertising Alliance (DAA) Self-Regulatory Principles for interest-based advertising (IBA).","length":311,"tagName":"p"},{"type":"text","content":"McLean, VA, April 22, 2026 (GLOBE NEWSWIRE) -- BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with Service Corporation International (SCI) to update its consumer notice practices to bring its websites into compliance with the Digital Advertising Alliance (DAA) Self-Regulatory Principles for interest-based advertising (IBA).","length":358,"tagName":"p"},{"type":"text","content":"As part of its periodic monitoring of companies subject to previous DAAP inquiries, DAAP reviewed SCI, a U.S.-based funeral services company, following up on an earlier investigation that was closed in 2022. Following that initial investigation, SCI updated enhanced notice links on SCI websites associated with its different brands and updated its corporate privacy policy to better guide consumers on how data can be used for IBA and how to opt out, if desired.","length":463,"tagName":"p"},{"type":"text","content":"The scope of this current review also included SCI’s corporate website and affiliated properties, including Dignity Memorial, Neptune Society, Neptune Memorial Reef, Rose Hills, National Cremation, Trident Society, Making Everlasting Memories (MEM), LHT Consulting Group, and the Cremation Society of Virginia.","length":310,"tagName":"p"},{"type":"text","content":"During the compliance review, DAAP observed data collection by third-party companies known to engage in IBA. While some of SCI’s websites continued to display the DAA AdChoices Icon, DAAP identified several issues indicating that SCI’s current implementations did not consistently satisfy the Transparency Principle requirements of the OBA Principles, such as lack of an enhanced notice link (i.e., a link taking consumers directly to an explanation of IBA practices and an opt-out mechanism).","length":493,"tagName":"p"},{"type":"text","content":"SCI worked with DAAP to bring its websites back into compliance with the DAA Principles.","length":88,"tagName":"p"},{"type":"list","items":[{"val":[{"type...