Business
SBI Life's 'Thanks-A-Dot' sets a GUINNESS WORLD RECORDS®, making breast health a living room conversation across communities
In a pioneering initiative, SBI Life Insurance, one of the most trusted insurance companies in India, has amplified the message to make breast health 'a living room conversation in every household', on a global stage by setting a GUINNESS WORLD RECORDS®. Using a record 1,191 'Hug of Life' hot water bags to create the largest mosaic spelling out the message i.e. 'Take A Breast Self-Exam with Thanks-A-Dot', the effort not only reinforces the importance of early detection and self-care but also spa
About this update from Sbi Life Insurance Co. Ltd.
[{"type":"text","content":"With a breast self-examination mosaic made of a record 1,191 'Hug of Life' bags, SBI Life's Guinness World Record promotes early detection and holistic awareness for women's health","length":196,"tagName":"p","attribs":{}},{"type":"text","content":"MUMBAI, India, Oct. 29, 2025 /PRNewswire/ -- In a pioneering initiative, SBI Life Insurance, one of the most trusted insurance companies in India, has amplified the message to make breast health 'a living room conversation in every household', on a global stage by setting a GUINNESS WORLD RECORDS®. Using a record 1,191 'Hug of Life' hot water bags to create the largest mosaic spelling out the message i.e. 'Take A Breast Self-Exam with Thanks-A-Dot', the effort not only reinforces the importance of early detection and self-care but also sparks vital conversations about women's health that need to be normalised in India.","length":659,"tagName":"p"},{"type":"text","content":"The record-setting formation was witnessed by notable attendees, including Mr. Amit Jhingran, MD & CEO, SBI Life Insurance, Ms. Mahima Chaudhry, Indian actress and breast cancer survivor; Mr. Ravindra Sharma, Chief of Brand, Corp. Comm & CSR, SBI Life; Mr. Swapnil Dangarikar, Official Adjudicator, GUINNESS WORLD RECORDS® along with other respected dignitaries.","length":370,"tagName":"p"},{"type":"text","content":"Breast cancer is the most common form of cancer among Indian women, accounting for nearly 1 in 4 cancer cases. According to the Indian Council of Medical Research (ICMR), over 60% of breast cancer cases in India are diagnosed at advanced stages, when treatment options are limited and survival rates plummet. However, up to 90% of breast cancer cases are curable if detected early. Cultural hesitation, stigma, and prioritisation of family health over personal care often prevent women from addressing their own health.","length":519,"tagName":"p"},{"type":"text","content":"SBI Life's Thanks-A-Dot initiative, launched in 2019, aims to break these barriers by encouraging women to talk openly about breast health, making self-examination a regular and approachable part of daily life.","length":214,"tagName":"p"},{"type":"text","content":"In 2023, SBI Life introduced the 'Hug of Life' hot water bag, the world's first bag with three-dimensional ...