Business
Roots Unveils New Locations Across Canada, Blending Modern Design with Iconic Heritage
Building on its evolution as a premium lifestyle brand, Roots ("Roots" or the "Company") (TSX: ...
About this update from Roots Corp.
[{"type":"text","content":"Roots Unveils New Locations Across Canada, Blending Modern Design with Iconic Heritage\n\n\n .bwalignc { text-align: center; list-style-position: inside }\n \n\n\n\n Building on its evolution as a premium lifestyle brand, Roots\n \n (\"Roots\" or the \"Company\") (TSX:\n \n\n\n ROOT\n \n\n\n )\n \n has been engaging in store refreshes across Canada this year. Highlights include the opening of its newest flagship in Vancouver, and the launch of its first-ever pilot concept store in Toronto.\n \n\n Blending heritage with innovation, refreshes showcase lighter, brighter spaces and timeless design, while incorporating elements of nature. The modern interpretation of the iconic Roots cabin aesthetic integrates technology, exclusive product offerings, and community-driven experiences, making its locations a distinct destination for locals and visitors alike.\n \n\n “Our stores are more than destinations to shop, they are environments that bring our brand purpose to life,” says Meghan Roach, President & CEO, Roots Corporation. “Each space reflects our deep connection to nature, community, and craftsmanship. With these new and refreshed locations, we are inviting customers to rediscover the Roots brand.”\n \n\n\n Vancouver – 929 Robson Street (\n \n\n\n Images\n \n\n\n )\n \n\n\n The new Robson Street location builds on the brand’s 30-year legacy in the neighbourhood. Its elevated space reflects deep community roots while introducing a refreshed retail experience that feels both contemporary and distinctly local. Layered, textured, and inviting, it blends modern Roots essentials, premium leathers, and General Store goods.\n \n\n Signature design elements like the preserved moss wall and custom moss beaver sculpture, pay tribute to the Roots logo and Canada’s natural landscapes. A lightbox ceiling installation features a commissioned image of Stanley Park, while digital features, including holographic screens, capture the essence of Vancouver’s outdoor culture and adventurous spirit.\n \n\n Unique to the store is The Vancouver Collection, a curated assortment exclusive to the city. The space will serve as a community hub, hosting events and initiatives that bring people together, further embedding Roots in Vancouver’s cultural fabric.\n \n\n\n Toronto – 1096 Yonge ...