Business
Babylist Tops $750 Million in Revenue in 2025, Increasing 45% as it Expands Ecosystem for Growing Families
Babylist, the leading platform for expecting and new families, today announced select financial and operating results for 2025, including record revenue, increasing 45% year-over-year to surpass $750 million annually. 2025 also marked the company's eighth consecutive year of profitability, reflecting strong momentum across Babylist's expanding ecosystem of products and services for parents. Additionally, the company announced two new appointments to its board of directors, Jennifer Hyman, co-fou
About this update from Rent The Runway, Inc.
[{"type":"text","content":"Babylist continues multi-year profitable growth while scaling across commerce, health, and media ","length":96,"tagName":"p","attribs":{}},{"type":"text","content":"OAKLAND, Calif., March 26, 2026 /PRNewswire/ -- Babylist, the leading platform for expecting and new families, today announced select financial and operating results for 2025, including record revenue, increasing 45% year-over-year to surpass $750 million annually. 2025 also marked the company's eighth consecutive year of profitability, reflecting strong momentum across Babylist's expanding ecosystem of products and services for parents. Additionally, the company announced two new appointments to its board of directors, Jennifer Hyman, co-founder and CEO of Rent the Runway, and Joanne Bradford, former SoFi, Pinterest and Microsoft executive.","length":662,"tagName":"p"},{"type":"image","alt":"Babylist (PRNewsfoto/BabyList)","displaySize":"","headline":null,"caption":"Babylist (PRNewsfoto/BabyList)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":274,"url":"https://media.zenfs.com/en/prnewswire.com/a97e169c8f216b0ff3f4a0528671165d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/kIJFM8NY8BFZgTWUn5E33g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ4Mw--/https://media.zenfs.com/en/prnewswire.com/a97e169c8f216b0ff3f4a0528671165d","width":400,"height":274}},"href":"https://mma.prnewswire.com/media/2867356/Babylist_logo_vertical_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The kids and baby category represents a $235 billion market1, with roughly 80% of spending considered essential2 — making it one of the most durable and consistently growing areas of consumer spending. Reflecting this demand, more than 10 million people made purchases through Babylist in 2025, and today 22% of families having a baby in the U.S. use the platform.","length":364,"tagName":"p"},{"type":"text","content":""When I look at our 2025 growth, it all comes back to how well we know growing families. We've spent over a decade obsessing over what families actually need, and then building it. From our core registry to the health business, financial tools, and our showrooms, every product we've launched has come from a genuine belief that parents deserve better," shared Babylist Founder & CEO Natalie Gordon. ...