Business
Killi Partners With Global Data Provider, Lotame, to Assist Companies & Brands With Cookieless Future
The partnership will append Lotame's Panorama Universal ID to each Killi profile, allowing Lot...
About this update from Reklaim Ltd
[{"type":"text","content":"Killi Partners With Global Data Provider, Lotame, to Assist Companies & Brands With Cookieless FutureThe partnership will append Lotame's Panorama Universal ID to each Killi profile, allowing Lotame clients to continue to target consumers in a cookieless world while increasing Killi's data transactionsNew York, New York--(Newsfile Corp. - June 2, 2021) - Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) (\"Killi\"), a supplier of compliant consumer data, announces it has partnered with Lotame to provide its data to Lotame clients via Lotame's global, people-based and privacy compliant Panorama ID. This partnership will append Lotame's Panorama ID to all Killi profiles, increasing the opportunity for Killi data to be transacted as brands look for suppliers to offset the data loss due to Google's deprecation of third-party cookies.Highlights: ● Lotame, a leading global provider of data enrichment solutions, is Killi's 12th global direct integration to distribute its privacy-compliant data. ● Partnerships such as Lotame result in high-margin, recurring revenue that steadily builds over time.● Lotame services billions of cluster IDs in North America, LATAM, APAC, and the EU, overlapping with the five countries that Killi currently services. ● Lotame Panorama ID is a global people-based, privacy-compliant identifier for the open web.\"Partnering with Lotame to help their clients solve challenges in the cookieless environment is strategically aligned with our focus on privacy,\" said Neil Sweeney, Founder, and CEO of Killi. \"With regulatory roadblocks surrounding the acquisition of consumer data rapidly evolving, providing data to companies that is consented directly from consumers enables these businesses to continue to operate in this new world.\"Google's Chrome browser is responsible for over half of the global online browsing the world today. Its decision to eliminate the use of the third-party cookie, the foundation element for targeting on the open web means those with a dependency on it can no longer target consumers. \"Without a replacement for third-party tracking, marketers around the globe will lose the ability to collect quality data to power campaigns,\" said Andy Monfried, CEO at Lotame. \"Marketers need options outside the walled gardens, such as data-driven targeting, to reach consumers up and down th...