Business
Publicis Groupe acquires Captiv8 to build the world’s most powerful connected influencer platform
PUBLICIS GROUPE ACQUIRES CAPTIV8 TO BUILD THE WORLD’S MOST POWERFUL CONNECTED INFLUENCER PLATFORM Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influencers with 5000+ followers. Combined forces of Captiv8 & Influential, anchored in Epsilon’s connected identity will create an influencer platform of unmatched scale & reach, empowering brands to take full control of their social strategies on, off, and across social platforms. May 21, 2025 – Paris – P
About this update from Publicis Groupe Sa
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