Business
Propel Holdings and Column Announce Strategic Partnership to Expand Access to Credit Across the U.S.
Propel Holdings and Column Announce Strategic Partnership to Expand Access to Credit Across the U...
About this update from Propel Holdings, Inc.
[{"type":"text","content":"\n\n\nPropel Holdings and Column Announce Strategic Partnership to Expand Access to Credit Across the U.S.\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\nCanada NewsWire\n\n\nTORONTO, Nov. 6, 2025 /CNW/ - Propel Holdings Inc. (\"Propel\" or the \"Company\") (TSX: PRL), the fintech facilitating access to credit for underserved consumers, today announced a new partnership with Column N.A. (\"Column\"), a nationally chartered bank designed to help companies build and fund new financial products. \n\n\n\n\n\n\n\nOperating under Propel's CreditFresh brand and ForwardFlow line of business, the partnership will bring unsecured personal loans to a new customer segment of the underserved market and additional geographies not currently served by Propel.\nThe new product – Freshline, provided by Column - is expected to launch in Q1, 2026. Propel will provide servicing and forward flowing the loan economics to third-party partners.\n\"After significant planning and development, we're proud to announce our partnership with Column to further expand Propel's presence in the US credit market into a new, large underserved consumer segment,\" said Clive Kinross, CEO of Propel Holdings. \"Column's national footprint and modern banking platform make them a key strategic partner to dramatically accelerate our US growth. Together, we will create best-in-class products for a large segment of underserved market that Propel does not serve today.\"\nColumn provides advanced financial infrastructure to the world's most sophisticated tech companies. Since its founding in 2019, Column has served as the regulated banking backbone for fintechs serving millions of customers with scalable payments, accounts, and credit products.\n\"Our team has long respected Propel's vision, discipline, and profitable growth,\" said Brian Fishbein, Chief Investment Officer at Column. \"Their platform is an obvious choice to build on Column's scalable banking infrastructure, and they'll be a strong strategic partner in delivering best-in-class credit products to more underserved U.S. customers....