Business
Appointment of Halfspace Co-Founder as Company CEO
Pri0r1ty Intelligence Group PLC announced the appointment of Rory Maxwell as Chief Executive Officer, effective today. Maxwell, previously an executive director since July 3, 2025, succeeds James Sheehan. Maxwell co-founded Halfspace Limited in 2018, which was acquired by Pri0r1ty. The Board intends to appoint Daniel Gee as Chief Technology Officer, subject to due diligence. Gee is currently an Executive Director of Pri0r1ty Ai Ltd and a co-founder of Pri0r1ty Intelligence Group. Disclaimer*
About this update from Pri0r1ty Intelligence Group Plc
[{"type":"text","content":"\n\n24 September 2025\n \nPri0r1ty Intelligence Group PLC\n(\"Pri0r1ty\" or the \"Company\")\n \nAppointment of Halfspace Co-Founder as Company CEO\n \nPri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI, data and marketing services group, is pleased to announce the appointment today of Rory Maxwell as Chief Executive Officer.\nRory was appointed as an executive director of the Company on 3 July 2025, following Pri0r1ty's acquisition of Halfspace Limited (\"Halfspace\"), a London-based sports data and marketing business which he co-founded.\nRory's career encompasses international marketing roles with IMG Media, agency giant WPP (with global roles at MediaCom and GroupM), and Oakwell Sports Advisory. He has worked in a commercial capacity across many premium top tier international sports rights holders, and with some of the largest brands, advertisers, and digital media companies on an international basis. Rory established Halfspace with his co-founders Sanjit Atwal and Stephen Schindler in 2018 and, as CEO, has led its growth to become an award-winning data technology and marketing services business consistently growing revenues and delivering groundbreaking data driven solutions for clients including many of the largest sports rights holders, digital media and scale-up technology businesses in the UK and globally.\nRory succeeds James Sheehan, who has stepped down as Chief Executive Officer and as a director of the Company at the same time.\n \nAs the Company focuses on accelerating its product roadmap across the group, and driving client growth in the core sectors, the Board is expanding its operational expertise at the executive level that will underpin the focus of the Company's future growth. Accordingly, alongside the appointment of Rory as CEO, it is the intention of the Board to appoint, subject to customary nominated adviser due diligence, Daniel Gee as a director of the Company in the role of Chief Technology Officer. Daniel is an Executive Director of wholly owned subsidiary Pri0r1ty Ai Ltd and a co-founder of Pri0r1ty Intelligence Group. Daniel brings a wealth of experience in scaling revenue generating technology as a full stack developer, advisory board member and C-suite executive across DeFi, FinTech and RegTech since 2018.\nMarcus Yeoman, Chairman of Pri0r1ty, commented:\n \n...