Sports
PLANET FITNESS PARTNERS WITH DICK VITALE AND COLLEGE BASKETBALL STARS TO HELP FANS REBOUND AND RECOVER DURING BASKETBALL'S BIGGEST MONTH
Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, is helping everyone rebound and recover from the upsets, wins and losses of basketball's biggest month. This season is filled with thrilling moments that captivate fans and push athletes to their limits, but with that excitement comes real physical strain and emotional highs and lows. In fact, studies show that watching sports can increase a spectato
About this update from Planet Fitness, Inc.
[{"type":"text","content":"Mobile Black Card Spa® bus will once again make stops across the country to help fans stay strong and recover as they cheer on their favorite teams","length":147,"tagName":"p","attribs":{}},{"type":"text","content":"HAMPTON, N.H., March 2, 2026 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, is helping everyone rebound and recover from the upsets, wins and losses of basketball's biggest month. This season is filled with thrilling moments that captivate fans and push athletes to their limits, but with that excitement comes real physical strain and emotional highs and lows. In fact, studies show that watching sports can increase a spectator's heart rate to the equivalent of vigorous exercise*, making it even more important to prioritize recovery. Planet Fitness is here to support that entire journey and highlight the importance of staying strong through recovery for both fans and players.","length":807,"tagName":"p"},{"type":"text","content":"The Rebound & Recover Mobile Black Card Spa® bus will be making its way through select college campuses for the second year in a row, extending our recovery experience beyond the gym, giving fans and players a place to recover and take care of their bodies and minds so they can be at full strength for the busiest time of the season.","length":338,"tagName":"p"},{"type":"text","content":"The bus will be equipped with PF Black Card® amenities for fans to experience, including a HydroMassage bed, massage chair and CryoLounge+ lounger.","length":147,"tagName":"p"},{"type":"text","content":""March basketball brings unparalleled excitement, but also immense physical and emotional investment from fans and athletes alike," said Brian Povinelli, Chief Marketing Officer at Planet Fitness. "Beyond providing a high-value, affordable experience and environment for all fitness levels to get stronger, our Black Card Spa® and Rebound & Recover bus serve as a space to de-stress and prioritize recovery."","length":437,"tagName":"p"},{"type":"text","content":"Planet Fitness has once again teamed up with College Basketball Analyst Dick Vitale, who knows firsthand how important it is to prioritize your recovery during the March basketball season.","length":18...