Health
New "Forgotten Smoker" White Paper from PMI U.S. Warns That America Didn't End Smoking; It Just Moved On--and 8 in 10 Americans Surveyed Demand a Better Approach
America likes to believe it has solved the problem of smoking. It hasn't. Results of a new national survey, released today, show that 79% of Americans say more must be done to combat smoking-related harm. Philip Morris International's U.S. business (PMI U.S.) agrees, as detailed in The Forgotten Smoker: Modern Solutions to America's Oldest Public Health Challenge. This white paper makes the case for policymakers, public health authorities, and medical professionals to recenter cigarette smoking
About this update from Philip Morris International Inc
[{"type":"text","content":"The paper calls for immediate steps to make cigarette smoking a public health priority in the U.S. and to better understand adult smokers, who feel judged, ignored, and left behind","length":180,"tagName":"p","attribs":{}},{"type":"text","content":"WASHINGTON, April 14, 2026 /PRNewswire/ -- America likes to believe it has solved the problem of smoking. It hasn't. Results of a new national survey, released today, show that 79% of Americans say more must be done to combat smoking-related harm. Philip Morris International's U.S. business (PMI U.S.) agrees, as detailed in The Forgotten Smoker: Modern Solutions to America's Oldest Public Health Challenge. This white paper makes the case for policymakers, public health authorities, and medical professionals to recenter cigarette smoking as a public health priority.","length":583,"tagName":"p"},{"type":"image","alt":"Philip Morris International U.S. (PRNewsfoto/PMI US Corporate Services, Inc.)","displaySize":"","headline":null,"caption":"Philip Morris International U.S. (PRNewsfoto/PMI US Corporate Services, Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":182,"url":"https://media.zenfs.com/en/prnewswire.com/26a92b158c9d9108c5204cf9c9071a40"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/FFmI0mx9xgt_tsR9PIZRcw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTMyMQ--/https://media.zenfs.com/en/prnewswire.com/26a92b158c9d9108c5204cf9c9071a40","width":400,"height":182}},"href":"https://mma.prnewswire.com/media/2751871/Philip_Morris_International_US_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The paper offers a set of practical, evidence-based policy recommendations to help reduce smoking-related harm, counter misinformation, and expand access to regulated, FDA-authorized alternatives for legal-age adults who smoke. It describes today's "forgotten smokers," who are more likely to be disconnected from standard anti-smoking campaigns.","length":360,"tagName":"p"},{"type":"text","content":"The paper also highlights widespread misperceptions that discourage adults who smoke from considering the less harmful, FDA-authorized, smoke-free alternatives now on the market.","length":178,"tagName":"p"},{"type":"text","content":""We continue to be encouraged by the declining smoking rates in the U.S.; howeve...