Business
Royal Unibrew and PepsiCo to end the partnership in Northern Europe upon expiry of current license agreements
COMPANY ANNOUNCEMENT NO 17/2026 - April 21, 2026 The license agreements between Royal Unibrew and PepsiCo covering Denmark (including German border trade), Finland, and the Baltic states will end upon expiry at the end of 2028. The partnership between Royal Unibrew and PepsiCo in BeNeLux will continue beyond 2028 in accordance with the applicable contracts. PepsiCo has been an important partner for Royal Unibrew in Denmark, Finland, and the Baltic states for many years, and the collaboration has
About this update from Pepsico, Inc.
[{"type":"image","alt":"Royal UNIBREW A/S","displaySize":"","headline":null,"caption":"Royal UNIBREW A/S","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":300,"url":"https://media.zenfs.com/en/globenewswire.com/56c99510f6f9036023f3de5fea217b61"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/oZU2phJK0Z_sps.8hiqDLg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTQyMA--/https://media.zenfs.com/en/globenewswire.com/56c99510f6f9036023f3de5fea217b61","width":300,"height":300}},"lazy":false},{"type":"text","content":"COMPANY ANNOUNCEMENT NO 17/2026 - April 21, 2026","length":48,"tagName":"p"},{"type":"text","content":"The license agreements between Royal Unibrew and PepsiCo covering Denmark (including German border trade), Finland, and the Baltic states will end upon expiry at the end of 2028. The partnership between Royal Unibrew and PepsiCo in BeNeLux will continue beyond 2028 in accordance with the applicable contracts.","length":310,"tagName":"p"},{"type":"text","content":"PepsiCo has been an important partner for Royal Unibrew in Denmark, Finland, and the Baltic states for many years, and the collaboration has created substantial value. Royal Unibrew has delivered strong growth, and these markets are among the most successful markets for PepsiCo in Europe.","length":289,"tagName":"p"},{"type":"text","content":"Royal Unibrew would have welcomed the opportunity to continue the partnership; however, it has not been possible to reach an agreement.","length":135,"tagName":"p"},{"type":"text","content":"“PepsiCo has been a valued partner to us in Northern Europe for many years, and we are proud of what we have built together. While ending the partnership was not our preferred outcome, the contract expiry in 2028 will remove a number of structural constraints. This gives us flexibility to further accelerate the growth of our own brands and to explore new partnership opportunities,” said Lars Jensen, CEO of Royal Unibrew. “Our own brands – with Faxe Kondi, Jaffa, and Novelle as strong examples – have consistently outperformed the soft drinks market in recent years and are expected to build further momentum. Backed by our well established multi-beverage model, our growth category framework, and our strong customer relationships, we have confidence in our ability to secure long-term growth.”","length":799,"tagName":"p"},{"type":"text","co...