Business
PepsiCo Named Official Beverage Partner of VENU’s Premium Sunset Amphitheater Portfolio
The new partnership brings PepsiCo’s beverage portfolio to Sunset Amphitheaters in Broken Arrow, McKinney, Houston, and El Paso with nationwide expansion
About this update from Pepsico, Inc.
[{"type":"text","content":"\nThe new partnership brings PepsiCo’s beverage portfolio to Sunset Amphitheaters in Broken Arrow, McKinney, Houston, and El Paso with nationwide expansion planned.\n\n\n COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--\nVenu Holding Corporation (\"VENU\" or the \"Company\") (NYSE American: VENU), owner, operator, and developer of premium entertainment and hospitality destinations, today announced that PepsiCo (NASDAQ: PEP), has partnered with VENU as the Official Beverage Supplier for its expanding Sunset Amphitheater portfolio and beyond.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318606617/en/PepsiCo Named Official Beverage Partner of VENU’s Sunset Amphitheater Portfolio\nThrough the partnership, PepsiCo’s globally recognized beverage brands will be featured across VENU’s Sunset Amphitheaters, beginning with the Company’s developments in Broken Arrow, McKinney, Houston, and El Paso with additional amphitheaters and hospitality destinations expected to follow as VENU continues its nationwide expansion.\n\n\n“PepsiCo has one of the most recognizable beverage portfolios in the world, and their decision to align with VENU says a lot about where we’re headed,” said J.W. Roth, Founder and Chief Executive Officer of VENU. “As we continue building our portfolio across the country, partnerships like this help bring our vision for an elevated fan experience to life. PepsiCo has been part of some of the most iconic moments in music and culture, and we’re proud to bring that legacy into the fan experience at our Sunset Amphitheaters.”\n\n\n“At PepsiCo, we’re always looking to show up in the moments that fans care about most,” said Kyle Faulconer, Senior Vice President, Texoma Region, PepsiCo Beverages U.S. “VENU shares this vision through their growing network of memorable entertainment destinations. We’re proud to bring our beverage portfolio across VENU’s Sunset Amphitheaters to enhance the guest experience and expand our brands’ reach to artists and audiences.”\n\n\nPepsiCo’s beverage portfolio, including soft drinks, waters, sports drinks, sparkling beverages and ready-to-drink coffee and tea, will be available across all participating Sunset Amphitheaters, enhancing the elevated hospitality experience for guests.\n\n\nThe collaboration enhances the hospitality experie...