Business
GATORADE LOWER SUGAR BRINGS A NEW ERA OF HYDRATION WITH NO ARTIFICIAL FLAVORS, SWEETENERS OR COLORS AND 75% LESS SUGAR THAN GATORADE THIRST QUENCHER
Campaign showcases how Gatorade's latest hydration innovation fuels every body in motionGatorade Lower Sugar is science-backed hydration with no artificial
About this update from Pepsico, Inc.
[{"type":"text","content":"Campaign showcases how Gatorade's latest hydration innovation fuels every body in motionGatorade Lower Sugar is science-backed hydration with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher.Available nationwide starting March 2026 in four flavors: Fruit Punch, Lemonade, Glacier Cherry, and – back by popular demand – Rain Berry.Gatorade Lower Sugar is the newest hydration option for the 150 million Americans who experience the effects of mild to moderate dehydration weekly* and seek the #1 proven electrolyte blend that hydrates better than water.CHICAGO, March 4, 2026 /PRNewswire/ -- Gatorade today launches Gatorade Lower Sugar, ushering in a new era of science-backed hydration. With no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher, it's now available nationwide for the 150 million Americans who experience the effects of mild to moderate dehydration weekly*. Scientifically formulated with Gatorade's #1 proven electrolyte blend, Gatorade Lower Sugar hydrates better than water and is available in four flavors: Fruit Punch, Lemonade, Glacier Cherry and – back by popular demand – Rain Berry.\n \n \n \n \n \n \n \n\"Gatorade Lower Sugar represents the Gatorade Sports Science Institute's latest innovation in hydration,\" said Dr. Matt Pahnke from the Gatorade Sports Science Institute. \"It delivers science-backed hydration aligned with what today's active consumers are asking for.\"Gatorade Lower Sugar is the newest offering in Gatorade's Advanced Hydration System – a connected portfolio that helps consumers understand which Gatorade products hydrate better, faster or longer than water. Gatorade Lower Sugar answers growing consumer demand for hydration options that deliver on the taste and electrolyte performance Gatorade is known for, now with no artificial colors.Gatorade Lower Sugar CampaignTo mark the nationwide launch of Gatorade Lower Sugar, the brand is unveiling a marketing campaign featuring all types of bodies in motion – including dancers Witney Carson & Charly Barby, Roland Pollard, and TV host Tayshia Adams – alongside two-time WNBA All-Star and Gatorade roster athlete Caitlin Clark and narrated by WNBA legend and mom of three Candace Parker.In the hero film, everyday movers progress through a striking black-and-white world – a blank c...