Business
Vitalist Inc. Partners with Pattern to Accelerate Global E-Commerce Growth for Reebok Smartwatches
CALGARY, Alberta, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Vitalist Inc. (TSX-V: VITA.V; OTCQB: VTLSF) (“Vitalist”, “we”, “our” or the “Company”), a dynamic global
About this update from Pattern Group Inc. - Series A
[{"type":"text","content":"CALGARY, Alberta, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Vitalist Inc. (TSX-V: VITA.V; OTCQB: VTLSF) (“Vitalist”, “we”, “our” or the “Company”), a dynamic global smartwatch company known for its strategic partnerships with global brands, today announced it has entered into a strategic agreement with Pattern Inc., a subsidiary of Pattern Group Inc. (NASDAQ: PTRN) (“Pattern”), a category leader in global e-commerce acceleration. This partnership is executed under the recently announced Global Ecommerce Marketplace Accelerator and Premier TikTok Shop Partnership between Authentic Brands Group (“ABG”) and Pattern. As a key licensee of ABG, including Reebok, Vitalist is leveraging this master agreement to access Pattern’s enterprise-grade infrastructure. Under the terms of the agreement, Pattern will act as the exclusive distributor for the Reebok Smartwatch’ product portfolio on key ecommerce marketplaces. On December 10, 2025, ABG named Pattern its “Global Ecommerce Marketplace Accelerator and Premier TikTok Shop Partner”, tasking Pattern with optimizing e-commerce operations across a portfolio of more than 50 global brands. By aligning with Authentic's macro-strategy, Vitalist gains immediate access to: Premier TikTok Shop Integration: Capitalizing on Pattern’s mandate to drive social commerce discovery and conversion across Authentic's portfolio.Global Scale & Reach: Utilizing Pattern’s warehousing and logistics network to serve territories across the US and Canada.Advanced Brand Control: Deploying proprietary AI and “Predict” software to monitor unauthorized sellers and enforce pricing integrity. “This partnership with a market leader like Pattern reflects how Vitalist is actively leveraging the broader Authentic portfolio strategy, rather than relying solely on traditional, brand-by-brand growth,” said Kalvie Legat, CEO of Vitalist Inc. “By aligning with the Authentic and Pattern master agreement, we can effectively bypass years of typical organic e-commerce build-out and plug directly into a sophisticated marketplace engine. This allows us to rapidly professionalize our presence on Amazon and TikTok Shop, benefiting from the same data science and operational scale that power many of the world’s leading fashion and lifestyle brands.” Integration work is currently underway, with the Company targeting a “go live” date for inventory on...