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OverActive Media and Movistar KOI Deliver Breakthrough LEC Roadtrip Event in Madrid and Launch New Subscription-Based Loyalty Platform
OverActive Media and Movistar KOI Deliver Breakthrough LEC Roadtrip Event in Madrid and Launch Ne...
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[{"type":"text","content":"\n\n\n\n OverActive Media and Movistar KOI Deliver Breakthrough LEC Roadtrip Event in Madrid and Launch New Subscription-Based Loyalty Platform\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n 18,000 Attendees Across Two Days, 348,000 Peak Online Viewers, Three of the Five Most-Watched Matches This Split, and New Annual Recurring Revenue Stream Introduced\n \n\n\n\n\n TORONTO\n \n\n ,\n \n\n April 30, 2025\n \n\n /CNW/ - OverActive Media Corp. (\"OverActive\" or the \"Company\") (TSXV: OAM) (OTC: OAMCF), a global esports and entertainment company for\n \n today's generation of fans\n \n , today announced record-setting results from the inaugural LEC Roadtrip event, hosted by its premier franchise Movistar KOI at Madrid Arena on\n \n April 26\n \n and 27.\n \n\n The event marked the first time in more than a decade that the League of Legends EMEA Championship (\"LEC\") staged regular season matches outside of\n \n Berlin\n \n . Across two days, the LEC Roadtrip welcomed approximately 18,000 attendees, including fans, partners, players, and staff, setting a new benchmark for live esports events in the region.\n \n\n The event also delivered globally, reaching a peak concurrent viewership of approximately 348,000, according to Esports Charts. In total, three of the matches played during the Madrid LEC Roadtrip ranked among the five most-watched regular season matches of the split, underscoring the event's broad success and strong global fan engagement.\n \n\n \"This weekend in\n \n Madrid\n \n was a defining moment for OverActive Media and Movistar KOI,\" said\n \n Adam Adamou\n \n , CEO of OverActive Media. \"The passion from our fans in the arena and around the world reaffirms our commitment to delivering world-class esports experiences. We are not just participating in the future of esports; we are helping to shape it.\"\n \n\n The success of the LEC Roadtrip reinforces OverActive Media's strategy of delivering large-scale, fan-driven events that deepen engagement in key international markets and expand t...