Business
OUTFRONT Media and AdQuick Form Exclusive Commercial Partnership and Strategic Equity Investment to Accelerate How IRL Media Campaigns are Built, Measured, and Executed
OUTFRONT Media (NYSE: OUT), one of the largest and most-trusted IRL media companies in the U.S., today announced an exclusive multi-year partnership with AdQuick, Inc., a leading platform for out-of-home (OOH) advertising planning, buying, and measurement. The partnership provides that AdQuick will license its OOH sales cloud product to OUTFRONT for an initial three-year period, including an exclusivity period, and OUTFRONT will invest up to $20.0 million in AdQuick, at agreed milestones. The co
About this update from Outfront Media Inc.
[{"type":"text","content":"NEW YORK, Feb. 25, 2026 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest and most-trusted IRL media companies in the U.S., today announced an exclusive multi-year partnership with AdQuick, Inc., a leading platform for out-of-home (OOH) advertising planning, buying, and measurement. The partnership provides that AdQuick will license its OOH sales cloud product to OUTFRONT for an initial three-year period, including an exclusivity period, and OUTFRONT will invest up to $20.0 million in AdQuick, at agreed milestones. The collaboration brings together OUTFRONT's premium national footprint and AdQuick's technology platform to accelerate innovation and performance across IRL media.","length":711,"tagName":"p"},{"type":"image","alt":"OUTFRONT Media and AdQuick Form Exclusive Commercial Partnership and Strategic Equity Investment to Accelerate How IRL Media Campaigns are Built, Measured, and Executed","displaySize":"","headline":null,"caption":"OUTFRONT Media and AdQuick Form Exclusive Commercial Partnership and Strategic Equity Investment to Accelerate How IRL Media Campaigns are Built, Measured, and Executed","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/7562edc40227fc3dda50e9b743486e2b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/W6qTPs9s4r_FdJPVa0tssw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7562edc40227fc3dda50e9b743486e2b","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2920312/OUTFRONT_Media_and_AdQuick.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The partnership will deliver a more streamlined, end-to-end workflow for planning, executing, and measuring campaigns. The integration will unify data-driven planning and inventory workflows across roadside, transit, and digital out-of-home, helping advertisers and agencies move from plan to launch faster while improving transparency and reporting.","length":350,"tagName":"p"},{"type":"text","content":"What this partnership will enable:","length":34,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Smarter planning: standardized audience and market insights to build and compare plans across formats","length":101,"tagName":"p"}]},{"val":[{"type"...