Business

NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur

CHICAGO, March 13, 2026--NIQ (NYSE: NIQ), a global leader in consumer intelligence, has launched new AI-powered analytical capabilities in beta within Ask Arthur on the NIQ Discover platform. The expanded experience guides users through end-to-end analysis—helping them identify what matters in the data, understand why trends are occurring, and turn insights into clear, shareable narratives with recommended next steps.

articleNiq Global Intelligence PlcMarch 13, 20263/company/niq-global-intelligence-plc/news/niq-launches-beta-of-new-ai-powered-analytical-capabilities-in-ask-arthur-58
NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur

About this update from Niq Global Intelligence Plc

[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":316,"url":"https://media.zenfs.com/en/business-wire.com/aa3a3ae6c2b8595782f71370af2cc130"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/poHddpZNeGayaHv.crYP1Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYzMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/aa3a3ae6c2b8595782f71370af2cc130","width":480,"height":316}},"lazy":false},{"type":"text","content":"AI-guided analysis helps brands and retailers turn data into decision-ready insights","length":84,"tagName":"p","attribs":{}},{"type":"text","content":"CHICAGO, March 13, 2026--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a global leader in consumer intelligence, has launched new AI-powered analytical capabilities in beta within Ask Arthur on the NIQ Discover platform. The expanded experience guides users through end-to-end analysis—helping them identify what matters in the data, understand why trends are occurring, and turn insights into clear, shareable narratives with recommended next steps.","length":438,"tagName":"p"},{"type":"text","content":"As organizations navigate increasing data complexity, the ability to move quickly from insight to action has become essential. Ask Arthur helps shorten analytical processes that once took days or weeks into minutes by surfacing the key drivers behind performance changes and generating decision-ready insights directly within Discover. By connecting analysis, explanation, and storytelling in a single experience, users can move seamlessly from understanding what is happening in the data to determining what to do next.","length":520,"tagName":"p"},{"type":"text","content":""These new analytical capabilities represent an important step forward in how we bring AI directly into the analytical workflows our clients rely on every day," said Troy Treangen, Chief Product Officer at NIQ. "Ask Arthur allows organizations to unlock the power of generative AI for analytics—built on NIQ’s trusted data foundation and informed by thousands of real-world analyses. By combining AI with the depth and reliability of NIQ data, we’re enabling brands and retailers to move from insight to confident action faster than ever."","length":559,"tagName":"p"},{"type":"text","content":"Combined with NIQ’s trusted...

More updates from Niq Global Intelligence Plc

Ask ArthurNIQconsumer intelligenceconsumer behaviorcapabilitiesconsumer insights