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H/L First to Activate Nexxen TV Home Screen PMPs Through Nexxen DSP, Underscoring Value of High-Attention CTV Environments
As second-screen behavior rises, advertisers turn to the smart TV home screen to introduce key messages and prime viewers for ad podsNEW YORK, April 22, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, today announced that H/L, a renowned multiservice and independent agency, is the first to programmatically activate native smart TV home screen inventory through its new solution, Nexxen TV Home Screen, utilizing private marketplace (“PMP”) dea
About this update from Nexxen International Ltd.
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