Business
Percentil a subsidiary of MySize Expands Second-Hand Fashion Distribution Across Europe Through Amazon Marketplace
MySize Inc. (NASDAQ: MYSZ), a global fashion technology company focused on data-driven commerce platforms, today announced that its circular fashion subsidiary, Percentil, has expanded the distribution of second-hand fashion items in Europe through Amazon's marketplace, starting with Spain.
About this update from My Size, Inc.
[{"type":"text","content":"TEL AVIV, Israel, Jan. 28, 2026 /PRNewswire/ -- MySize Inc. (NASDAQ: MYSZ), a global fashion technology company focused on data-driven commerce platforms, today announced that its circular fashion subsidiary, Percentil, has expanded the distribution of second-hand fashion items in Europe through Amazon's marketplace, starting with Spain.","length":343,"tagName":"p"},{"type":"image","alt":"MySize Logo","displaySize":"","headline":null,"caption":"MySize Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":200,"url":"https://media.zenfs.com/en/prnewswire.com/422c06964cb7137c3c93b71b35161fb7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/UATO0Y9m0ufaFsREaZ6Fyg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM1MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/422c06964cb7137c3c93b71b35161fb7","width":400,"height":200}}},{"type":"text","content":" ","length":6,"tagName":"p"},{"type":"text","content":"The collaboration is already live, with curated second-hand apparel, footwear, and accessories currently listed on Amazon Spain and inventory volumes increasing gradually. By leveraging Amazon's marketplace, Percentil gains access to a broad base of European consumers while retaining full operational control over sourcing, quality standards, pricing, and inventory selection.","length":381,"tagName":"p"},{"type":"text","content":"The European second-hand apparel market is estimated to represent a €30–40 billion opportunity[1] and continues to grow faster than the primary apparel market[2], driven by increasing consumer adoption of circular fashion and online marketplaces. Spain represents an attractive entry point for this expansion, with Amazon used annually by more than 90% of Spanish online shoppers[3].","length":383,"tagName":"p"},{"type":"text","content":""This initiative allows us to expand demand efficiently while remaining disciplined on capital and operations," said Ronen Luzon, Chief Executive Officer of MySize Inc. "Amazon provides incremental reach and liquidity for selected inventory, while Percentil continues to prioritize its proprietary marketplace as its core strategic channel."","length":361,"tagName":"p"},{"type":"text","content":"At launch, Percentil has more than 100,000 authenticated and processed second-hand items available within its existing infr...