Business
MySize Subsidiary Signs Non-Binding LOI to Acquire Selected Assets of EyeFitU to Expand AI Sizing Platform and Global Customer Base
EyeFitU's Approximately $440,000 in Annual Recurring Revenue Expected to Be Accretive to Naiz Fit, with Potential to GrowMySize's Four-Part Platform Helps
About this update from My Size, Inc.
[{"type":"text","content":"EyeFitU's Approximately $440,000 in Annual Recurring Revenue Expected to Be Accretive to Naiz Fit, with Potential to GrowMySize's Four-Part Platform Helps Brands Cut Returns, Sell More Inventory, and Expand Distribution; EyeFitU Assets Expected to Strengthen the Naiz Fit Sizing EngineAIRPORT CITY, Israel, March 23, 2026 /PRNewswire/ -- MySize, Inc. (Nasdaq: MYSZ) (\"MySize\" or the \"Company\") today announced that its subsidiary Naiz Fit has signed a non-binding Letter of Intent (LOI) to acquire selected assets of EyeFitU AG, a Switzerland-based provider of digital sizing and fit technology for fashion brands and retailers.\n MySize is a Nasdaq-listed fashion-tech company built around four businesses that tackle two expensive problems in online fashion: shoppers buying the wrong size and brands getting stuck with too much inventory. MySize's platform includes Naiz Fit for apparel and footwear sizing, Percentil for secondhand, Orgad for overstock, and 10peaks for regional brand distribution.\"EyeFitU has developed strong technology and valuable relationships with international brands,\" said Ronen Luzon, Founder, Chairman and Chief Executive Officer of MySize. \"Integrating these assets into our Naiz Fit platform strengthens our technology base and expands our reach across key European and international markets. We expect this revenue to be accretive to Naiz Fit and believe it has the potential to grow as we leverage EyeFitU's brand relationships and technology within our broader platform. This transaction reflects our strategy of bringing together innovative sizing technologies, data assets, and customer relationships into a unified AI-powered platform that helps fashion brands sell more online and reduce costly product returns.\"The proposed acquisition includes EyeFitU's proprietary sizing algorithms, platform technology and codebase, Shopify integration APIs, FootScanner application, anonymized sizing databases, trademarks, domain portfolio, customer contracts, and CRM data. Upon closing, these assets are expected to be integrated into the Naiz Fit platform to enhance its AI-powered sizing capabilities and expand its global customer base.EyeFitU has established relationships with international fashion and sportswear brands, including HEAD, Paul & Shark, POC Sweden, Giant, Assos, Ecoalf, Odlo, and CMP. EyeFitU's existing cust...