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CHF ~65 million investment in 2025: Swiss President Guy Parmelin inaugurates new Toblerone production line in Switzerland
The ~65 million Swiss Francs (CHF) investment announced in 2025 to create the global "Center of Excellence" for Toblerone in Bern is a clear commitment to
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[{"type":"text","content":"The ~65 million Swiss Francs (CHF) investment announced in 2025 to create the global \"Center of Excellence\" for Toblerone in Bern is a clear commitment to Switzerland, where the iconic brand was founded in 1908.Today, the Swiss plant produces ~90 % of global Toblerone demand.The investment increases Toblerone's production and innovation capability to accelerate the brand's global growth ambition in premium chocolate.BERN, Switzerland, March 11, 2026 /PRNewswire/ -- After a year, an important milestone in the renovation work at the Toblerone plant in Bern, Switzerland has been reached: the installation of a brand-new, state-of-the-art production line has been completed. As one of the largest investments in Mondelēz International's chocolate production network in the last decade, a global \"Center of Excellence\" for the iconic Swiss brand Toblerone is being created in Bern. Ultimately, this will increase Toblerone's production capacity and innovation capability to accelerate the brand's global growth ambition in the premium segment and meet worldwide demand for the iconic triangular brand.\n Swiss President and Minister of Economic Affairs Guy Parmelin officially inaugurated the new production line yesterday in Bern. In his speech, he emphasized: \"If there is one product that represents Switzerland worldwide, it is chocolate. And Toblerone has a very special place among Swiss chocolates. It is more than just chocolate. It is a piece of Swiss history. And a symbol of Swissness par excellence: identity and quality. As President of the Swiss Confederation and Minister of Economic Affairs, I am therefore particularly pleased that ~90 % of Toblerone production continues to be produced here in Bern on this new production line.\"Switzerland - the heart and home of Toblerone The famous triangular chocolate was invented in 1908 by Theodor Tobler and Emil Baumann and has developed over decades into a bestseller from Switzerland. Today, ~90 % of Toblerone products sold worldwide are manufactured at the Toblerone plant in Switzerland. \"We have always taken pride in producing here in Switzerland. The investment underlines our strong commitment to the location and is a critical milestone to reach our ambition to lead growth in premium chocolate worldwide,\" confirms Iain Livingston, President Toblerone and World Travel Retail.To support Mo...