Business
MINISO Opens Seoul Flagship Store, Taps Interest-driven Consumption with Global IP Partnerships
On June 21, Global lifestyle brand MINISO opened its first MINISO flagship store in South Korea. Located at 429 Gangnam-daero in Seoul's bustling Seocho District, the store introduces a new retail concept blending global IP collaborations with localized Korean experiences. The grand opening marks a significant milestone in MINISO's expansion strategy in Korea, bringing its signature joyful lifestyle products and globally popular IP collaborations to one of Asia's most dynamic retail markets.
About this update from Miniso Group Holding Ltd.
[{"type":"text","content":"SEOUL, South Korea, June 27, 2025 /PRNewswire/ -- On June 21, Global lifestyle brand MINISO opened its first MINISO flagship store in South Korea. Located at 429 Gangnam-daero in Seoul's bustling Seocho District, the store introduces a new retail concept blending global IP collaborations with localized Korean experiences. The grand opening marks a significant milestone in MINISO's expansion strategy in Korea, bringing its signature joyful lifestyle products and globally popular IP collaborations to one of Asia's most dynamic retail markets.","length":563,"tagName":"p"},{"type":"image","alt":"MINISO Opens Seoul Flagship at Gangnam Daero","displaySize":"","headline":null,"caption":"MINISO Opens Seoul Flagship at Gangnam Daero","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":300,"url":"https://media.zenfs.com/en/prnewswire.com/1ff482369896b7296fceb4651d79f398"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/x6VBRvbEQyDLJpVsa1Xtbw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/1ff482369896b7296fceb4651d79f398","width":400,"height":300}},"href":"https://mma.prnewswire.com/media/2720623/1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Spanning two floors and covering over 500 square meters, the standalone building features more than 3,500 SKUs across categories including vinyl plush toys, blind boxes, and accessories. The new flagship store is strategically positioned in the heart of Gangnam-daero, one of Seoul's most vibrant commercial hubs. As the home of Korea's largest health and beauty retail chain, the area is a hotspot for both local consumers and international tourists, particularly those from across Asia. The store's accessibility is further enhanced by its close proximity to one of Seoul's busiest subway stations, with an estimated foot traffic of more than 150,000 visitors per day and direct service from 12 bus routes.","length":749,"tagName":"p"},{"type":"text","content":"As MINISO's first national flagship store in South Korea, the new store represents a significant step forward in the brand's evolution in the market. The new format emphasizes creating immersive brand experiences through dedicated zones for both global and local IP collaboratio...