Business
MINISO Debuts World's First MINISO SPACE at Deji Plaza in Nanjing, Blending Immersive IP Experiences with Luxury Retail
Global lifestyle brand MINISO celebrated the grand opening of its first-ever MINISO SPACE at Nanjing's Deji Plaza—one of China's top high-end commercial destinations. As the latest innovation and a new strategic store format for MINISO, the brand-new retail space further elevates the MINISO shopping experience with a new model based on IP-driven experiences, limited edition products, and immersive spaces. The opening marks MINISO's latest step in evolving its global retail strategy, injecting fr
About this update from Miniso Group Holding Ltd.
[{"type":"text","content":"NANJING, China, June 25, 2025 /PRNewswire/ -- Global lifestyle brand MINISO celebrated the grand opening of its first-ever MINISO SPACE at Nanjing's Deji Plaza—one of China's top high-end commercial destinations. As the latest innovation and a new strategic store format for MINISO, the brand-new retail space further elevates the MINISO shopping experience with a new model based on IP-driven experiences, limited edition products, and immersive spaces. The opening marks MINISO's latest step in evolving its global retail strategy, injecting fresh energy into luxury malls and bridging between trend-driven lifestyles and quality retail experiences.","length":663,"tagName":"p"},{"type":"image","alt":"MINISO Space at Deji Plaza in Nanjing","displaySize":"","headline":null,"caption":"MINISO Space at Deji Plaza in Nanjing","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/eb4bd9ffaf10ab991b4fa4fc9cd32661"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/45HqGQ_wdkL1kOkfwQ0ahw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/eb4bd9ffaf10ab991b4fa4fc9cd32661","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2718636/1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"MINISO Joins Forces with Luxury Retail Icon to Deliver Immersive IP Experience","length":78,"tagName":"p"},{"type":"text","content":"The landmark new MINISO SPACE is located in Nanjing Deji Plaza—a popular high-end retail and leisure destination in China's historic southern capital. Representing an upgrade in both brand value and commercial offering, the highly anticipated new store and its extensive range of global IP collaborations are ideally located to capture traffic from Deji Plaza's high volume of international visitors and luxury consumers. As the first store in a brand-new format, the MINISO SPACE Nanjing Deji Store is one of MINISO's most premium flagship stores to date. Almost all of the store's retail space is dedicated to MINISO IP collaborations: from Disney and Harry Potter to exclusive collaborations and designer showcases, elements from popular partner franchises are heavily integrated into the store design, creating an immersive and engaging journey for consumer...