Business
Communications Partner
Communications Partner.
About this update from Mineral And Financial Investments Ltd
[{"type":"text","content":"\n Upstream Marketing and Comms Inc.\n12 September 2007\n\n\n\n Upstream Marketing and Communications Inc. ('Upstream')\n\n\nSWIFT PICKS UPSTREAM\nAS ASIA PACIFIC COMMUNICATIONS PARTNER\n\nHONG KONG - 12 September, 2007: SWIFT, the Society for Worldwide Interbank\nFinancial Telecommunication, has chosen AIM-quoted Upstream as its official\nregional communications partner in Asia Pacific, with a focus on key markets\ncomprising Hong Kong, China, Taiwan, Korea, Japan, Australia and Singapore on a\nretainer basis. The appointment followed a competitive pitch by 12 global and\nlocal agencies.\n\nUpstream will provide SWIFT with ongoing strategic and creative advice, drive\nregional and local media relations, develop press activities in line with the\nSWIFT Business Forums around the region and support various corporate\ncommunications initiatives.\n\n'We chose Upstream because of its established regional network. Their local\noffice activity, matched with regional coordination, aligns well with our model\nin the region. We also think the Upstream team is a good fit to our team,' said\nRosie Halfhead, SWIFT's head of Global Head of Stakeholder Relations.\n\nUpstream will coordinate SWIFT's regional communications activities in seven\ncountries via its Asia Pacific headquarters in Hong Kong, where SWIFT's Asia\nPacific headquarters is also located.\n\nUpstream will report direct to SWIFT's regional communications team in Hong Kong\nas well as work closely with local and regional SWIFT senior management and key\nsenior executives at SWIFT headquarters in Belgium.\n\nContact\nDavid Ketchum\nUpstream\n+852 2973 0222\[email protected]\n\nAbout SWIFT\nSWIFT is the industry-owned co-operative supplying secure, standardised\nmessaging services and interface software to over 8,000 financial institutions\nin 208 countries and territories. SWIFT members include banks, broker-dealers\nand investment managers. The broader SWIFT community also encompasses corporates\nas well as market infrastructures in payments, securities, treasury and trade.\nFor more information, please refer to www.swift.com.\n\nAbout Upstream Marketing and Communications Inc.\nUpstream is a full service marketing and corporate communications network\npositioned to help companies make the most of business opportunities in the Asia\nPacific region. Upstream is listed on ...