Lifestyle
Maple Leaf Foods Introduces Musafir - A South Asian-Inspired, Protein-Forward Food Brand
Maple Leaf Foods is proud to introduce Musafir (moo-saw-fir), a new protein-forward South Asian-inspired brand that brings together bold flavours with everyday favourite foods. With vegetarian and chicken options, Musafir offers protein-powered South Asian flavours in everyday formats like burgers, nuggets, and savoury bites.
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[{"type":"text","content":"Born from the intersection of authentic South Asian flavours and modern convenience, Musafir delivers on growing demand for global flavours and protein","length":166,"tagName":"p","attribs":{}},{"type":"text","content":"MISSISSAUGA, ON, Oct. 20, 2025 /CNW/ - Maple Leaf Foods is proud to introduce Musafir (moo-saw-fir), a new protein-forward South Asian-inspired brand that brings together bold flavours with everyday favourite foods. With vegetarian and chicken options, Musafir offers protein-powered South Asian flavours in everyday formats like burgers, nuggets, and savoury bites.","length":366,"tagName":"p"},{"type":"image","alt":"Born from the intersection of authentic South Asian flavours and modern convenience, Musafir delivers on growing demand for global flavours and protein (CNW Group/Maple Leaf Foods Inc.)","displaySize":"","headline":null,"caption":"Born from the intersection of authentic South Asian flavours and modern convenience, Musafir delivers on growing demand for global flavours and protein (CNW Group/Maple Leaf Foods Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/cnwgroup.com/8ade18826537e333d0b8189107e3995b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/fh65nBCFuQia5kKHX2VP7w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/cnwgroup.com/8ade18826537e333d0b8189107e3995b","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2799547/Maple_Leaf_Foods_Inc__Maple_Leaf_Foods_Introduces_Musafir%C2%A0__A_So.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":" Musafir: Flavour is a Journey ","length":29,"tagName":"p"},{"type":"text","content":"A cultural combination, Musafir products showcase authentic South Asian spices, flavours and ingredients in formats that are ready in minutes. Proudly made in Canada, the Musafir product range features a diverse line-up of protein sources including paneer cheese, eggs, chickpea, and chicken.","length":292,"tagName":"p"},{"type":"text","content":""Musafir was developed to explore how food can connect people to culture, memory, and new experiences," said Jitendra Sagili, Chief R&D and Food Technology Officer at Maple Leaf Foods. "We're excited to introduce a brand that meets the growing appetite fo...