Business
Meridianbet (GMGI) Extends Title Sponsorship with EuroLeague's Crvena Zvezda Through 2030
BELGRADE, Serbia and VALLETTA, Malta and LAS VEGAS, Dec. 30, 2025 (GLOBE NEWSWIRE) -- Meridianbet, a leading sports betting and iGaming operator in 18
About this update from Meridian Holdings Inc.
[{"type":"text","content":"BELGRADE, Serbia and VALLETTA, Malta and LAS VEGAS, Dec. 30, 2025 (GLOBE NEWSWIRE) -- Meridianbet, a leading sports betting and iGaming operator in 18 jurisdictions and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has extended its title sponsorship with BC Crvena Zvezda (Red Star Belgrade) through 2030, continuing one of European basketball's most significant long-term partnerships between a private company and a EuroLeague club. The multi-year extension builds on a successful three-year partnership established in January 2023, during which Meridianbet has served as the club's title sponsor and official betting partner. Under the agreement, the club will continue competing as \"Crvena Zvezda Meridianbet\" across EuroLeague, ABA League, and Serbian League competitions, with Meridianbet branding prominently featured on team jerseys and throughout Belgrade Arena home matches. The renewed agreement extends Meridianbet's investment in the club through increased financial commitment and enhanced brand activation initiatives. Crvena Zvezda competes in the EuroLeague, European basketball's top-tier club competition featuring 20 teams across 12 countries and attracting over 90 million fans globally. The EuroLeague serves as the primary talent pipeline to the NBA, with Crvena Zvezda producing Hall of Fame inductees Vlade Divac and Peja Stojakovic among its distinguished alumni roster. \"Extending our title sponsorship with Crvena Zvezda through 2030 reflects our commitment to long-term brand building in markets where basketball is more than a sport—it's a way of life for fans, players, and entire communities,\" said Zoran Milosevic, CEO of Meridianbet. \"Over the past three years, this partnership has provided measurable brand impact across our core markets while enabling us to support one of Europe's most storied basketball institutions. As we scale Meridianbet's operations across 18 jurisdictions, partnerships with premier sports properties like Crvena Zvezda create sustained visibility with audiences that align with our customer demographics.\" Since establishing the partnership in 2023, Meridianbet and Crvena Zvezda have collaborated on dozens of corporate social responsibility initiatives, from youth basketball development programs to community outreach campaigns. The partnership has integrated responsible gaming messaging ...